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Die Spitze Im E-Commerce: Neues Wachstum Im Online-Handel Durch Überlegene Differenzierung

Die Spitze Im E-Commerce: Neues Wachstum Im Online-Handel Durch Überlegene Differenzierung

          
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About the Book

Dieses Buch ist ein wertvoller Leitfaden für Online-Händler, die in einer sich ständig verändernden Branche langfristiges Wachstum erreichen wollen. Stefan Clausing bietet dafür pragmatische Strategien an, ohne dabei zu "fancy" zu werden.

Die Welt des E-Commerce hat in den letzten Jahrzehnten eine rasante Entwicklung erlebt, die durch die SARS-CoV-2-Pandemie ihren vorläufigen Höhepunkt fand. Doch im Jahr 2022 trübte sich die Stimmung ein. Der Online-Handel wurde erstmals mit negativem Wachstum konfrontiert. Jetzt ist es an der Zeit, sich als Online-Shopbetreiber neu aufzustellen. Dieses Buch bietet eine Bestandsaufnahme und zeigt, wie Sie die Chancen nutzen und den Risiken begegnen können.

Aus dem Inhalt

  • Veränderung ist die Norm: Wie Wachstum im dynamischen Umfeld des E-Commerce gelingt.
  • Positionierung ist der Schlüssel: Vom tiefen Verständnis von Ihrer Zielgruppe zu einer überzeugenden Positionierung.
  • Traffic und Kundenakquise: Kundengewinnung als dauerhafte Herausforderung - Übersicht der wichtigsten Instrumente, um Kunden durch den Kaufentscheidungsprozess zu führen und zu Wiederholungskäufern zu machen.
  • Datenschutz und Marketing: Hand in Hand mit einer klugen Datenstrategie und einer ausgewogenen Budgetierung über den gesamten Conversion Funnel.
  • Customer Relationship Management: Wie Sie anhand des Customer Lifetime Value (CLV) und Kohortenanalysen die Kundenbindung steigern.
  • Ethik im E-Commerce: Wie das Streben nach Gewinnmaximierung nicht auf Kosten des Kundenmehrwerts geht.

"An die Spitze im E-Commerce" bietet eine ganzheitliche Perspektive auf die Herausforderungen und Chancen im digitalen Handel - sowohl für große Online-Shops als auch für KMUs und Selbständige. Die ausgewogenen Ansätze und praktischen Erkenntnisse machen dieses Buch zu einem klugen Ratgeber für Online-Verkäufer, die nachhaltig wachsen und langfristig erfolgreich sein möchten.




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Product Details
  • ISBN-13: 9783658434526
  • Publisher: Springer Fachmedien Wiesbaden
  • Publisher Imprint: Springer Gabler
  • Height: 234 mm
  • No of Pages: 283
  • Spine Width: 16 mm
  • Weight: 422 gr
  • ISBN-10: 365843452X
  • Publisher Date: 07 Apr 2024
  • Binding: Paperback
  • Language: German
  • Returnable: Y
  • Sub Title: Neues Wachstum Im Online-Handel Durch Überlegene Differenzierung
  • Width: 156 mm


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