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Die sieben Vorteile des Qualitätsmanagements entdecken

Die sieben Vorteile des Qualitätsmanagements entdecken

          
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About the Book

Essay aus dem Jahr 2010 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: keine, Sprache: Deutsch, Abstract: Die sieben Vorteile des Qualitätsmanagements entdecken und nutzen Im Normalfall darf unterstellt werden, dass jedes Unternehmen bestrebt ist, Qualität zu liefern. Und es gibt auch wohl keinen Handwerksbetrieb, der nicht von sich behauptet, Qualität zu liefern. Warum wird dennoch so viel Nachdruck auf Qualität gelegt, wenn diese doch anscheinend von allen geliefert wird? Wie kommt es, dass jeder Handwerksbetrieb behauptet "Wir liefern Qualität" und dennoch gravierende Unterschiede bestehen? Das Problem ist, das Qualität ein Begriff ist, der sehr subjektiv interpretiert werden kann. Was für den einen Qualität ist, ist für den anderen Durchschnitt. Manche Firmeninhaber glauben auch, dass eine "normale" (fehlerfreie) handwerkliche Leistung gut oder sehr gut sei. Dennoch gibt es in jeder Branche Betriebe, die für ihre Leistungen höhere Preise erzielen als ihre Wettbewerber. Der Grund ist, dass ihre Arbeit, ihr Service und ihre Leistungen vom Markt, also von den Kunden, besser als die ihrer Wettbewerber eingestuft werden. Hier beginnt das Problem für viele Handwerksbetriebe, weil ihre Vorstellungen von Qualität den Vorstellungen der Kunden nicht entsprechen. Der Unternehmer glaubt, er habe Qualität geliefert, während der Kunde der Auffassung ist, die Arbeit sei "normal" aber auf gar keinen Fall gut oder besonders gut ausgeführt sei. Das bedeutet, wenn die Qualitätsvorstellungen vom Kunden und Handwerksbetrieb nicht identisch sind, kommt es zu Problemen.


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Product Details
  • ISBN-13: 9783640764518
  • Publisher: Grin Verlag
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 3 mm
  • Width: 140 mm
  • ISBN-10: 364076451X
  • Publisher Date: 02 Dec 2010
  • Height: 216 mm
  • No of Pages: 40
  • Series Title: German
  • Weight: 41 gr


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Die sieben Vorteile des Qualitätsmanagements entdecken
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