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neue schwedische Schule der strategischen Unternehmensführung: Ein vergleichender und praxisorientierter Ansatz

neue schwedische Schule der strategischen Unternehmensführung: Ein vergleichender und praxisorientierter Ansatz

          
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About the Book

Viele Manager vertreten die Ansicht, dass am Anfang, bevor ein Unternehmen gegründet wird, eine einzigartige Idee ausschlaggebend ist, um am Markt überleben zu können. Das Umfeld, das sich jedoch heutigen und zukünftigen Unternehmen stellt, ist alles andere als Erfolg versprechend - eine gute Idee allein ist nicht ausreichend, um im turbulenten Wettbewerb zu bestehen. Die strategische Unternehmensführung bietet hierbei Hilfen an, die versuchen, den Aufbau und die Wirkungsweise von Unternehmen in einer Art zu bestimmen, um ihr am Markt Wettbewerbsvorteile, Potentiale und Chancen zu sichern und Risiken zu vermeiden. Viele Unternehmen, die die Regeln der "Strategischen Unternehmensführung" praktiziert haben, haben große Wettbewerbsvorteile errungen. Das Rezept für den Erfolg schien gefunden zu sein. Der Begriff und die Idee jedoch der Strategischen Unternehmensführung war keineswegs einheitlich, sodass mehrere Konzepte der "richtigen und effektiven Führung" von Unternehmen entstanden. Einhergehend mit der dynamischeren und turbulenteren Umwelt, die sich die Unternehmen gegenübersahen, vergrößerte sich der Handlungsspielraum dieser Firmen. Folglich expandierten viele Unternehmen in andere Länder - doch viele davon scheiterten. Als regionale Anbieter eines skandinavischen Landes sich zu "Global Players" entwickelten, wunderten sich viele um der Praktiken dieser Unternehmen. Diese Unternehmen schafften es mit rasanter Geschwindigkeit Märkte zu erobern und Gewinne zu erzielen, die in dieser Hinsicht einzigartig waren. Die neue Schwedische Schule der Unternehmensführung war geboren und damit eine neue Ära in der Schule des Managements eingeläutet.


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Product Details
  • ISBN-13: 9781798266342
  • Publisher: Amazon Digital Services LLC - KDP Print US
  • Publisher Imprint: Independently Published
  • Height: 229 mm
  • No of Pages: 144
  • Spine Width: 9 mm
  • Weight: 276 gr
  • ISBN-10: 1798266342
  • Publisher Date: 05 Mar 2019
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Ein vergleichender und praxisorientierter Ansatz
  • Width: 152 mm


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neue schwedische Schule der strategischen Unternehmensführung: Ein vergleichender und praxisorientierter Ansatz
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