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Die Markteintrittstrategien der City-Carrier im liberalisierten Telekommunikationsmarkt Deutschland

Die Markteintrittstrategien der City-Carrier im liberalisierten Telekommunikationsmarkt Deutschland

          
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About the Book

Inhaltsangabe: Einleitung: Die vorliegende Arbeit beschäftigt sich mit den Markteintrittsstrategien von City-Carriern im Telekommunikationsmarkt Deutschland. Ziel dieser Arbeit ist es, die gewählten Eintrittsstrategien im Rahmen einer empirischen Untersuchung zu ermitteln und zu analysieren. Dazu wurde vorab eine Analyse des lokalen Marktes, verbunden mit einer unternehmensinternen Analyse von City-Carriern durchgeführt. Der lokale Telekommunikationsmarkt ist durch sehr hohe Eintrittsbarrieren für neue Wettbewerber charakterisiert, die City-Carrier mit Hilfe ihrer Verbundvorteile über ihre Gesellschafter überwinden können. Darauf aufbauend werden mögliche Markteintrittsoptionen für City-Carrier dargestellt. Im Anschluß daran werden die gewählten Strategien der City-Carrier im Rahmen einer schriftlichen Befragung ermittelt. Die empirische Untersuchung kommt zu dem Ergebnis, daß sich City-Carrier schrittweise ihre Position im lokalen Markt aufbauen. Knapp 50% der 35 befragten City-Carrier haben ihre Geschäftstätigkeit mit einfachen Netzmanagement-Diensten aufgenommen. Mit zunehmender Geschäftstätigkeit erweiterte ein Großteil der City-Carrier die Produkt- und Marktsegmenterschließung. Damit sind sehr hohe Investitionen und unternehmerische Unsicherheiten verbunden. Strategische Kooperationen mit anderen City-Carriern und überregionalen TK-Anbietern werden künftig immer bedeutender für City-Carrier werden, um sich langfristig im lokalen Telekommunikationsmarkt zu behaupten. Inhaltsverzeichnis: Inhaltsverzeichnis: AbstractIV AbbildungsverzeichnisV TabellenverzeichnisVI AbkürzungsverzeichnisVII 1.Einführung 1.1Problemstellung und Zielsetzung der Arbeit 1.2Aufbau der Arbeit3 2.Kommunalpolitische Beweggründe für den Markteinstieg5 3.Analyse des lokalen Telekommunikations-marktes als Grundlage für einen Markteintritt7 3.1Analyse der Nachfrageseite8 3.1.1Geschäftskunden8 3.1.1.1Quantitative Bewertung des Nachfragepotentials8 3.1.1.2Art der benötigten Telekomm


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Product Details
  • ISBN-13: 9783838617909
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 9 mm
  • Width: 148 mm
  • ISBN-10: 3838617908
  • Publisher Date: 27 Sep 1999
  • Height: 210 mm
  • No of Pages: 144
  • Series Title: German
  • Weight: 199 gr


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