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Die Krise des Wintersporttourismus in den Alpen - Anpassungsstrategien für eine erfolgreiche Zukunft

Die Krise des Wintersporttourismus in den Alpen - Anpassungsstrategien für eine erfolgreiche Zukunft

          
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About the Book

Studienarbeit aus dem Jahr 2005 im Fachbereich Geowissenschaften / Geographie - Fremdenverkehrsgeographie, Note: 1,3, Johannes Gutenberg-Universität Mainz, Sprache: Deutsch, Abstract: Der Tourismus, insbesondere der Wintersporttourismus besitzt in den Alpen seit den 60er Jahren einen ungemein hohen Stellenwert. Die Seilbahnunternehmen und die Gastronomie investieren jedes Jahr hohe Beträge zur Verbesserung der touristischen Infrastruktur. Auch die Gästezahlen zeigten über lange Jahre ein kontinuierlich hohes Wachstum. Seit Mitte der 90er Jahre stagnieren die Gästezahlen im Wintertourismus und gehen mancherorts sogar leicht zurück. So sank im Winter 1996/97 die Zahl der Übernachtungen in Österreich um 3,4% im Vergleich zum Vorjahr. Für diese Entwicklung wird einerseits der Rückgang der Schneesicherheit durch die globale Erwärmung verantwortlich gemacht. Andererseits befindet sich der Wintersporttourismus in einem Strukturwandel, vom Skiurlaub für die Masse hin zum Fun- und Erlebnisurlaub für finanziell besser gestellte Schichten, den es zu bewältigen gilt. Durch diese Krise des Wintersporttourismus wird ein Umdenken bei den Verantwortlichen nötig sein, um die Einnahmen und den wichtigen Wirtschaftsfaktor Tourismus weiter sichern zu können. Die Tourismusverantwortlichen vor Ort sind nun in der Situation, Erfolg versprechende Strategien zur Bewältigung dieses Prozesses zu entwickeln. Daher ergibt sich die Frage, welche verschiedenen Anpassungsstrategien existieren, um dem erwarteten Gästerückgang entgegenzuwirken und wie deren Erfolgspotential für die Wintersportorte zu bewerten ist? Anfangs soll die Entstehung des Wintersporttourismus als Massenphänomen ab den 60er Jahren beschreiben werden. Danach folgt die Darstellung der Entstehung der Krise und ihre Gründe. Im nächsten Teil werden mögliche Strategien zur Anpassung an diesen Prozess vorgestellt. Diese werden aufgeteilt in Strategien, die die Nutzung in der Wintersaison intensivieren und Strategien, die auf einen V


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Product Details
  • ISBN-13: 9783656620006
  • Publisher: Grin Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 1 mm
  • Width: 178 mm
  • ISBN-10: 3656620008
  • Publisher Date: 26 Mar 2014
  • Height: 254 mm
  • No of Pages: 20
  • Series Title: German
  • Weight: 54 gr


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