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Die Funktion Des Webs Fur Presseverlage Und Rundfunkanstalten

Die Funktion Des Webs Fur Presseverlage Und Rundfunkanstalten

          
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About the Book

Studienarbeit aus dem Jahr 2008 im Fachbereich Medien / Kommunikation - Multimedia, Internet, neue Technologien, Note: 1,3, Ludwig-Maximilians-Universitat Munchen (Institut fur Kommunikationswissenschaft), Veranstaltung: Medienlehre, 16 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Eine der wohl bedeutendsten Erfindungen fur die heutige Zeit ist das Internet. Es ermoglicht einfachste Kommunikation auf der ganzen Welt, stellt eine ungeheure Datenmenge an Informationen bereit und hilft, Datenpakete in rasanter Geschwindigkeit von A nach B zu schicken. Mit der Ausbreitung des Internets hat sich mittlerweile nahezu jedes Unternehmen eine Internetprasenz aufgebaut. Dabei haben die Webauftritte verschiedene Funktionen: Fur Bauunternehmen beispielsweise dienen Sie als Plattform um sich und ihre Projekte darzustellen. Einzelhandler konnen ihre Verkaufsaktivitaten in das World Wide Web verlagern. Und was haben Medienunternehmen von der eigenen Webpage? Verlage konnen viel aktueller als Ihr eigenes Printprodukt Nachrichten publizieren. Und Fernsehsender konnen viel mehr Inhalte verbreiten, als es ihnen die 24 Stunden eines Tages erlauben. Allerdings sollte man hierbei auch hinter die Kulissen blicken um festzustellen, ob denn tatsachlich mehr Informationen publiziert werden, oder nur alte Nachrichten wiederverwertet werden. Die zentrale Frage ist also: bieten die Internetseiten dem Leser einen echten Mehrwert, oder sind sie nur dazu da Rezipienten anzulocken und zu binden? Dabei ist auch ein Blick in die Geschichte durchaus lohnenswert. Man war sich von Anfang an daruber im Klaren, welche neuen Moglichkeiten das Internet den Medienunternehmen bieten kann. Von neuen Werbeformen uber Multimedialitat bis hin zu beinahe unbegrenztem Speicherplatz hegte man groe Erwartungen. Heute kombinieren die Webauftritte der Medienunternehmen all diese Features und bieten dabei eine groe Menge an Informationen und Unterhaltung. Allerdings ist diese Vielfalt jungst Ausloser ei


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Product Details
  • ISBN-13: 9783640215829
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 213 mm
  • No of Pages: 24
  • Series Title: German
  • Weight: 41 gr
  • ISBN-10: 3640215826
  • Publisher Date: 06 Nov 2018
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Width: 138 mm


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