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Bedeutung von Wissensmanagement bei der Generierung von Innovationen in Unternehmen

Bedeutung von Wissensmanagement bei der Generierung von Innovationen in Unternehmen

          
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About the Book

Bachelorarbeit aus dem Jahr 2009 im Fachbereich Informatik - Wirtschaftsinformatik, Note: 1,8, Hochschule der Medien Stuttgart, Sprache: Deutsch, Abstract: Unternehmen werden mehr denn je einem globalen Wettlauf mit Konkurrenten um Kunden, Märkte und Produkte ausgesetzt. Dabei stehen die Wirtschaft und die Gesellschaft durch zunehmende technologische Erfindungen, dynamische Umweltentwicklungen sowie einem immer intensiver werdenden Kosten- und Wettbewerbsdruck permanent vor neue Herausforderungen, die aber auch eine Vielfalt an Chancen und Möglichkeiten bieten. Zudem stellt die Globalisierung bisher geltende Regeln und Normen weitestgehend in Frage und verändert traditionelle Strukturen. Die Bedeutung neuer Produkte und Dienstleistungen, um in solch einem dynamischen Umfeld bestehen zu können, ist unbestritten. Die Generierung, der Erwerb, die Nutzung sowie der Erhalt wirtschaftlich relevanten Wissens sind zu den bestimmenden Wettbewerbsfaktoren geworden. Um sich von der Konkurrenz absetzen zu können müssen Unternehmen versuchen, durch die Schaffung und Anwendung neuen Wissens, stets innovative Produkte und Dienstleistungen anzubieten. In diesem Zusammenhang ist der adäquate Umgang mit der Ressource Wissen für eine effektive und effiziente Innovationstätigkeit unabdingbar: Wissen über Kundenbedürfnisse und Trends wird ebenso benötigt, wie Wissen über neue technologischen Möglichkeiten. Das mit neuen Technologiefeldern und globalen Märkten exponentiell wachsende Wissen stellt die Unternehmen vor eine große Herausforderung. In der Unternehmenspraxis haben Großunternehmen das in breiter Basis anerkannt und betreiben bereits -speziell im Innovationsprozess- ein systematisches Wissensmanagement. Dabei wird das relevante Wissen erfasst, gesichert, genutzt und transferiert. Es wurde außerdem auch erkannt, dass tacit knowledge bzw. implizites Wissen, also Wissen das nicht dokumentierbar ist, für Innovationserfolge und Wertsteigerungen herausragend ist. Die Wichtigkeit


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Product Details
  • ISBN-13: 9783640575008
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 6 mm
  • Width: 210 mm
  • ISBN-10: 3640575008
  • Publisher Date: 30 Apr 2010
  • Height: 297 mm
  • No of Pages: 120
  • Series Title: German
  • Weight: 308 gr


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