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Die Bedeutung Kultureller Selbst- Und Fremdbilder in Der Wirtschaft: Zum Wandel Des Deutschlandsbildes in Taiwan 1960-2000

Die Bedeutung Kultureller Selbst- Und Fremdbilder in Der Wirtschaft: Zum Wandel Des Deutschlandsbildes in Taiwan 1960-2000

          
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About the Book

Deutschland und Taiwan sind seit Jahrhunderten in direkter bzw. indirekter Verbindung und entwickeln sich heutzutage gegenseitig zu wichtigen Handelspartnern, anfangs stand der Handel mit Naturprodukten wie Tee und Kampfer im Mittelpunkt der Beziehungen, heute jedoch ist Hightech gefragt, hochwertige Guter der Automobilindustrie sowie Kommunikations- und Informationsprodukte bilden den Schwerpunkt des Warenaustausches. Jedoch werden die Lander Taiwan und Thailand mitunter von Deutschen verwechselt. Deutschland wird in Taiwan in der Amtssprache Mandarin als Land der Tugend ubersetzt. Die geografische Entfernung und die kulturelle Verschiedenheit sorgten fur diverse Stereotype zwischen beiden Landern. Mit der Zunahme und Intensivierung der Kontakte vollzieht sich eine Wandlung des Deutschlandbildes auf der Insel. Auaenhandel vollzieht sich nicht immer allein auf der Basis von Angebot und Nachfrage. Dabei spielen auch der historische Kontext, die geografische Lage, das politische Umfeld und vor allem der kulturelle Blickwinkel eine herausragende Rolle. In diesem Buch wird versucht, die Interdependenzen der genannten Faktoren, die die Beziehungen beider Lander in allen Aspekten im Zeitraum von 1960 bis zum Jahr 2000 beeinflussten, darzustellen. Ausgehend von Fallbeispielen werden dem Leser praxisrelevante Strategien und Hinweise fur erfolgreiches interkulturelles Handeln im asiatischen Wirtschaftsraum vermittelt.


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Product Details
  • ISBN-13: 9783896732545
  • Publisher: Duncker & Humblot
  • Publisher Imprint: Duncker & Humblot
  • Height: 210 mm
  • No of Pages: 291
  • Series Title: Schriftenreihe Interkulturelle Wirtschaftskommunikation
  • Sub Title: Zum Wandel Des Deutschlandsbildes in Taiwan 1960-2000
  • Width: 148 mm
  • ISBN-10: 3896732544
  • Publisher Date: 01 Apr 2005
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 0 mm
  • Weight: 381 gr


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