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Die Balanced Scorecard Im Krankenhaus

Die Balanced Scorecard Im Krankenhaus

          
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About the Book

Studienarbeit aus dem Jahr 2006 im Fachbereich BWL - Beschaffung, Produktion, Logistik, Note: 2,0, Universität Konstanz, Veranstaltung: Seminar: Aktuelle Themen des Managements, 10 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Das von Kaplan und Norton entwickelte Planungs- und Steuerungsinstrument der BSC, das die Leistung einer Organisation als "Gleichgewicht (Balance) zwischen unterschiedlichen Perspektiven auf einer Anzeigetafel (Scorecard)" anzeigt (Conrad, 2001:14), war von ihren Erfindern ursprünglich für den Einsatz in Wirtschaftsunternehmen gedacht, deren Erfolg sich am Profit messen lässt. Unter anderem wurde die finanzielle Perspektive, trotz ihrer Ergänzung durch drei weitere Dimensionen, deshalb an die Spitze des Konzeptes gestellt. Doch ist der Ansatz wirklich nur im Profit-Bereich anwendbar? Kann er nicht so entwickelt und angepasst werden, dass er auch in Nonprofit-Organisationen, zum Beispiel im Gesundheitsbereich, anwendbar wird? Gerade in Krankenhäusern sehnt man sich schon seit geraumer Zeit nach einem wirkungsvollen Management-Instrument, das in der Lage ist, die finanziellen Probleme, die in den letzten Jahren vermehrt aufgetreten sind, zu lösen, ohne das die Qualität der medizinischen Versorgung darunter zu leiden hat. Ausgangsfragestellung dieser Hausarbeit ist somit die Frage: Kann die Balanced Scorecard auch im Gesundheitsbereich erfolgreich eingesetzt werden? Anhand der Betrachtung mehrerer nordamerikanischer Krankenhäuser, die das Konzept bereits implementiert haben, wird versucht, dies zu ermitteln. Das Ziel der Analyse ist die Beantwortung der Ausgangsfrage: Kann die BSC dazu beitragen die "Leistung" des Unternehmens "Krankenhaus" zu messen und zu verbessern? Um allerdings näher auf die Besonderheiten der Anwendung im sozialen Bereich eingehen zu können, wird zu Beginn das ursprüngliche Konzept kurz erläutert. Dabei werden einige grundlegende Fragen geklärt, wie z.B.: Wozu genau dient die BSC? Was macht das Konzept so ei


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Product Details
  • ISBN-13: 9783640256525
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 213 mm
  • No of Pages: 36
  • Series Title: German
  • Weight: 54 gr
  • ISBN-10: 3640256522
  • Publisher Date: 30 Jan 2009
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Width: 138 mm


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