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Die Amerikanisierungsthese im innerpolitischen Vergleich: Eine qualitative Analyse der Online-Präsenzen bundesdeutscher Parteivorsitzender

Die Amerikanisierungsthese im innerpolitischen Vergleich: Eine qualitative Analyse der Online-Präsenzen bundesdeutscher Parteivorsitzender

          
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About the Book

Studienarbeit aus dem Jahr 2012 im Fachbereich Politik - Politische Systeme allgemein und im Vergleich, Note: 1,3, Ludwig-Maximilians-Universität München (Geschwister-Scholl-Institut für Politikwissenschaft), Veranstaltung: Darstellungspolitik und Medienmacht, Sprache: Deutsch, Abstract: Diese Arbeit befasst sich mit den offiziellen Webauftritten deutscher Politiker im Bereich des Social Media-Campaignings. Sämtliche Präsenzen werden hinsichtlich ihrer Ähnlichkeiten und Unterschiede im Hinblick auf die Amerikanisierungsthese miteinander verglichen. Zunächst soll jedoch noch ein Überblick über verschiedene Definitionsansätze des Amerikanisierungsprozesses gegeben werden. Im Anschluss erfolgt ein akribisch durchgeführter Vergleich unter Berücksichtigung sämtlicher herausgearbeiteter Kriterien der Amerikanisierung. Die Ergebnisse zeigen, dass der Status des Amerikanisierungsprozesses in Deutschland bereits weit fortgeschritten ist, da viele der damit verbundenen Attribute auch im deutschsprachigen Raum zu beobachten sind. Abschließend soll diskutiert werden, welche Vor- und Nachteile dieser Umstand mit sich bringt.


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Product Details
  • ISBN-13: 9783656263265
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 1 mm
  • Width: 178 mm
  • ISBN-10: 3656263264
  • Publisher Date: 27 Aug 2012
  • Height: 254 mm
  • No of Pages: 24
  • Series Title: German
  • Weight: 63 gr


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Die Amerikanisierungsthese im innerpolitischen Vergleich: Eine qualitative Analyse der Online-Präsenzen bundesdeutscher Parteivorsitzender
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