Home > Business & Economics > Economics > Economic theory & philosophy > Die 10 Gebote der Neukundenansprache: Smarte Strategien in vernetzten Märkten. Eine detaillierte Anleitung für Berater.
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Die 10 Gebote der Neukundenansprache: Smarte Strategien in vernetzten Märkten. Eine detaillierte Anleitung für Berater.

Die 10 Gebote der Neukundenansprache: Smarte Strategien in vernetzten Märkten. Eine detaillierte Anleitung für Berater.

          
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About the Book

Speziell in der Kommunikation erklärungsbedürftiger Produkte und Dienstleistungen prägen neue Entwicklungen den Kontakt zwischen Anbietern und potentiellen Neukunden. So hat etwa das Internet mit seinen unzähligen Recherche- und Kontaktmöglichkeiten, aber auch der zunehmende Unmut über unpersönliche Massenaussendungen dazu beigetragen, dass herkömmliche Konzepte der Kundenansprache nicht mehr greifen. Das "Ja, genau dich meine ich!" gewinnt mehr und mehr an Bedeutung. Das vorliegende Buch bietet eine detaillierte Anleitung für die erfolgreiche Kundenansprache im Web 2.0, am Telefon, per E-Mail und im persönlichen Gespräch. Es bietet Unterstützung für die Formulierung kundenorientierter Argumentationen, gibt Kommunikationstipps, weist auf die Besonderheiten der verschiedenen Kommunikationskanäle hin und vermittelt wertvolle Skills für das Selbstmanagement und den Umgang mit Ablehnung. Ein besonderer Schwerpunkt des Buches ist die telefonische Kundenansprache.
About the Author: Eva Lang ist Kommunikationsexpertin und Systemischer Coach, zertifiziert durch den Deutschen Verband für Coaching und Training (dvct). Ihr Trainings- und Coaching-Schwerpunkt liegt in der Erstansprache zu potentiellen Kunden - telefonisch, über Social Media, schriftlich und persönlich. Sie greift auf mehr als 10 Jahre Erfahrung in der Kommunikation von erklärungsbedürftigen Produkten und Dienstleistungen, speziell in der IT und in Beratungsunternehmen, zurück. Sie coacht und trainiert Personen in der Kundenerstansprache. Durch verschiedene Tätigkeiten in Marketing und PR, ebenfalls für internationale Beratungs- und IT-Unternehmen, verfügt sie über einen passgenauen Hintergrund und hat immer auch das große Ganze im Auge. Durch ihre Kenntnisse und Erfahrungen als systemischer Coach ist sie in der Lage, Wissensinhalte exakt auf die bereits vorhandenen Kenntnisse ihrer Kunden hin anzupassen und Inhalte so zu vermitteln, dass diese sie im Business-Alltag umsetzen können.


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Product Details
  • ISBN-13: 9783842374713
  • Publisher: Books on Demand
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 5 mm
  • Width: 148 mm
  • ISBN-10: 3842374712
  • Publisher Date: 02 Sep 2011
  • Height: 210 mm
  • No of Pages: 98
  • Series Title: German
  • Weight: 127 gr


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Die 10 Gebote der Neukundenansprache: Smarte Strategien in vernetzten Märkten. Eine detaillierte Anleitung für Berater.
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