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Home > Business and Economics > Business and Management > Ownership and organization of enterprises > Non-profitmaking organizations > Developing Your Case for Support: (J-B Fund Raising School Series)
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Developing Your Case for Support: (J-B Fund Raising School Series)

Developing Your Case for Support: (J-B Fund Raising School Series)

          
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About the Book

Learn step by step how to craft a winning case statement!

This tool in the Excellence in Fund Raising WorkbookSeries offers you a practical, hands-on guide to creating thecornerstone of any successful fund raising program--an effectivecase for support. Written by Tim Seiler--a leader in the field offund raising and a disciple of master fund raiser HankRosso--Developing Your Case for Support provides you with acomplete framework for bringing together all the reasons nonprofitsknow they are worthy of support, and shows you how to develop acase that makes those reasons concrete and real for donors. Filledwith helpful worksheets and examples, the workbook features astep-by-step methodology for gathering, organizing, and using theinformation essential for developing a compelling casestatement.

Table of Contents:
Part 1. Introducing the Case for Support

1. Key Terms

The Case and the Cause

Case Statement

Case Expression

Case Resources

External and Internal Cases

Mission, Goals, and Objectives

2. The Case and the Fund Raising Cycle

The Fund Raising Cycle

Examine the Case in Step 1

Make the Case the Cycle Bedrock

Determine Who Develops and Reviews the Case

Part 2. Case Components

3. Mission Statement

Examples of Mission Statements

Identifying Organizational Values

Reviewing Your Mission Statement

4. Goals

Goals Compared to Mission

Program-Related Goals Fund Raising Goals

Writing and Reviewing Goals

5. Objectives

Objectives Compared to Goals

Examples of Goals with Objectives

Writing and Reviewing Objectives

6. Programs and Services

Using Stories

Identifying Who Benefits

Collecting Testimonials

Enhancing and Reviewing Program Descriptions

7. Finances

Showing the Costs of Mission Fulfillment

Presenting the Information

Justifying the Need

Examples of Financial Presentations

Preparing and Reviewing Presentations

8. Governance

Selection of Board Members

Board Representation

Board Member Strengths

Board Functioning and Structure

Board Evaluation

Information About Members and Advisers

Reviewing Governance Information

9. Staffing

Credentials and Qualifications

The Organization Chart

Identifying and Reviewing Staffing Information

10. Service Delivery

Providing Basic Access

Offering Superior Service

Describing and Reviewing Service Delivery

11. Planning and Evaluation

Short-Term Fund Raising Plans

Long-Term Fund Raising Plans

Evaluation

Reviewing Fund Raising Plans and Evaluation Processes

12. History

The Place of History in the Case

A Focus on People

Writing and Reviewing a History

13. Component Checklist

Part 3. Putting the Case to Work

14. Testing the Completed Case

From Internal Case to External Case

Case Qualities That Stimulate Donors

Matching Case Expressions to Donors

Reviewing Your Case Expressions

15. Annual Review of the Case

Answering Critical Questions Every Year

Identifying Why Donors Should Give

Conducting an Annual Review

16. Moving Forward with the Case

Leading the Effort

Assembling the Case Resources File

Developing and Testing the Case

Recognizing All the Case Functions

Reviewing and Revalidating the Case

Part 4. Resources

Sample Case File

Our Neighborhood Development Corporation

Sample Case Expressions

The Case for Renovating the Abbey Church

Letter Sent to "Insiders" During Renovation

Text of Regional Benefactors Dinner Talk

Newsletter Article Detailing Renovation Plans

Appeal Letter Sent to Summer Session Alumni

Appeal Letter Sent to Friends

Brochure Included with Appeal Letters

Press Release Announcing a Large Gift by an Individual

Appeal Letter to Donor Recognition Group

Mailing Describing Changes in Donor Recognition Group

Honor Roll of Donors

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Product Details
  • ISBN-13: 9780787952457
  • Publisher: John Wiley & Sons Inc
  • Publisher Imprint: Jossey-Bass Inc.,U.S.
  • Depth: 19
  • Language: English
  • Returnable: N
  • Spine Width: 8 mm
  • Width: 206 mm
  • ISBN-10: 0787952451
  • Publisher Date: 21 Aug 2001
  • Binding: Paperback
  • Height: 274 mm
  • No of Pages: 192
  • Series Title: J-B Fund Raising School Series
  • Weight: 462 gr

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