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Deutschland: Kulturelle Vielfalt, Flüchtlingswellen, globale Märkte. Bedarf es neuer Werbestrategien im deutschen Einwanderungsland?: Die Integration des Marktse

Deutschland: Kulturelle Vielfalt, Flüchtlingswellen, globale Märkte. Bedarf es neuer Werbestrategien im deutschen Einwanderungsland?: Die Integration des Marktse

          
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About the Book

Studienarbeit aus dem Jahr 2017 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Hochschule Magdeburg-Stendal; Standort Magdeburg, Sprache: Deutsch, Abstract: Kulturelle Vielfalt und Einwanderung gehören zu den bedeutendsten Themen unserer Zeit. Einwanderer gestalten seit je her das kulturelle, ökonomische und politische Leben in Deutschland mit. Inzwischen steht fest, dass Deutschland sich erst viel zu spät als Einwanderungsland begriffen hat - Mittlerweile besitzen mehr als 18,6 Millionen Menschen in Deutschland einen Migrationshintergrund (Stand 2016), das sind über 21 Prozent der Gesamtbevölkerung. Dem statistischen Bundesamt zufolge, war die Einwanderung in Deutschland im Jahre 2015 so hoch wie noch nie: Demnach sind insgesamt 2 137 000 Menschen in Deutschland zugezogen. Der Welt (2015) nach, wurden in den letzten Jahren Asylanträge mehrheitlich mit knapp 73 Prozent von Muslimen gestellt. Dem BAMF (2016) nach, leben mittlerweile zwischen 4,4 und 4,7 Millionen Muslime in Deutschland - Tendenz steigend in Hinblick auf weitere Flüchtlingswellen in den kommenden Jahren und Jahrzehnten, denn aktuell und zukünftig führen Hungersnöte, Bürgerkriege und Überbevölkerung in Schwarzafrika, Syrien und Südasien zu enormen Völkerwanderungen. Bereits jetzt schon und zukünftig werden Millionen von Menschen Zuflucht u.a. in Deutschland suchen. Globalisierung, Klimawandel sind wichtige Gründe für steigende kulturelle Heterogenität und Multikulturalität von Gesellschaften. Mit dem zunehmenden Wertewandel, Modernisierung, Individualisierung gehen auch Diversifizierung von Lebensweisen und Pluralisierung von Werten einher, die deutsche Unternehmen vor neuen Herausforderungen stellen. Daraus resultieren gesellschaftliche Veränderungen in Deutschland, die sich auch auf heimische Unternehmen, Arbeitsmarkt und auf dem Markt hierzulande auswirken. So müssen sich auch deutsche Arbeitgeber, Unternehmenskulturen, Produkte und letztendlich auch dessen Strategien und Ma


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Product Details
  • ISBN-13: 9783668652699
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 48
  • Spine Width: 3 mm
  • Weight: 72 gr
  • ISBN-10: 3668652694
  • Publisher Date: 06 Mar 2018
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Kulturelle Vielfalt, Flüchtlingswellen, globale Märkte. Bedarf es neuer Werbestrategien im deutschen Einwanderungsland?: Die Integration des Marktse
  • Width: 148 mm


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Deutschland: Kulturelle Vielfalt, Flüchtlingswellen, globale Märkte. Bedarf es neuer Werbestrategien im deutschen Einwanderungsland?: Die Integration des Marktse
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