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Determinanten für Investitionen in KI. Eine empirische Analyse am Beispiel von Voicebots

Determinanten für Investitionen in KI. Eine empirische Analyse am Beispiel von Voicebots

          
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About the Book

Bachelorarbeit aus dem Jahr 2022 im Fachbereich Informatik - Künstliche Intelligenz, Note: 1,8, Hochschule Ruhr West, Sprache: Deutsch, Abstract: Die vorliegende Arbeit ist folgendermaßen aufgebaut. Sie beginnt mit der Einleitung, in der das Forschungsgebiet und die Fragestellung eingegrenzt werden, die Motivation der Forschung und die Zielsetzung und die Vorgehensweise aufgeführt werden. Das zweite Kapitel beginnt mit den Kommunikationskanälen, die in deutschen Unternehmen speziell im Kundenservicebereich verwendet werden. Im Hauptteil des zweiten Kapitels ist die Analyse der grundlegenden Literatur zum Thema KI. Außerdem geht es im letzten Teil des zweiten Kapitels darum, wie ein Voicebot aufgebaut ist. Zudem wird im letzten Teil ein Überblick über den Markt im Hinblick auf den Voicebot verschafft. Anschließend folgt das dritte Kapitel, das den theoretischen Rahmen beinhaltet und der Vorgehensweise zur Beantwortung der Forschungsfrage dient. Anschließend wird im vierten Kapitel die Analyse anhand der fünf KPI durchgeführt. Zuletzt wird ein Indikator, der die Stärke des Zusammenhangs zwischen den Kommunikationskanälen und der Kundenzahl aufzeigt, dargelegt. Dabei wird das vierte Kapitel und das fünfte Kapitel mit einer Datengrundlage eingeleitet, da die erhobenen Daten für die Durchführung der Analyse essenziell sind. Am Ende des vierten Kapitels wurden die zentralen Ergebnisse der Analyse zusammengefasst. In Kapitel 5 geht es um die aufgestellte These, die anhand von einer eigenen empirischen Analyse untermauert und überprüft wird. Dabei wird diese entweder verifiziert oder falsifiziert. Anschließend wird der statistische Zusammenhang der beiden nominalen Variablen bestimmt. Im Schlussteil dieser Arbeit wird die Forschungsfrage ein wiederholtes Mal aufgestellt, um alle nennenswerten Informationen auf einem Blick darzustellen. Anschließend werden die wichtigsten Ergebnisse aus der Arbeit vorgestellt und mittels dieser Ergebnisse wird die Forschungsfrage beantwo


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Product Details
  • ISBN-13: 9783346702005
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 68
  • Spine Width: 4 mm
  • Width: 148 mm
  • ISBN-10: 3346702006
  • Publisher Date: 25 Jul 2022
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 100 gr


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