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Determinanten Des Vorgründungsprozesses: Einfluss Unternehmerischer Chancen Und Des Gründungsklimas Im Hochschulumfeld

Determinanten Des Vorgründungsprozesses: Einfluss Unternehmerischer Chancen Und Des Gründungsklimas Im Hochschulumfeld

          
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About the Book

​Auf Grundlage aktueller Forschungsarbeiten zur Identifikation unternehmerischer Chancen und etablierter Theorien zur Gründungsabsicht wird eine neue Perspektive des Vorgründungsprozesses erarbeitet. Es erfolgt eine intensive Aufarbeitung des Literaturstandes zu unternehmerischen Chancen und zum absichtsbasierten Vorgründungsprozess. Aufbauend auf der entwickelten Perspektive wird ein neues Modell des Vorgründungsprozesses abgeleitet und empirisch getestet. Hierdurch offenbaren sich bisher verborgene Wirkungszusammenhänge im Vorgründungsprozess. Auf dieser Grundlage werden anschließend Chancen und Grenzen der Einflussnahme von Hochschulen auf den Vorgründungsprozess bei Studierenden untersucht. Dabei wird das Gründungsklima an Hochschulen als psychologisches Konstrukt in die wissenschaftliche Diskussion eingeführt. Im Ergebnis zeigt sich das Gründungsklima an Hochschulen als einflussreicher Faktor bei der Ausbildung der psychologischen Grundlagen des Vorgründungsprozesses und bei der Übersetzung ausgebildeter Gründungsabsichten in beobachtbares Verhalten. Letztendlich geben die Ergebnisse wichtige Implikationen für die Unterstützung akademischer Unternehmensgründungen in den frühen Phasen des Vorgründungsprozesses. Ebenso wird dem Hochschulmanagement ein geeignetes Messinstrument an die Hand gegeben, um die wahrgenommene Gründungsfreundlichkeit der Institution zu erheben.


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Product Details
  • ISBN-13: 9783658016647
  • Publisher: Springer Gabler
  • Binding: Paperback
  • Height: 210 mm
  • No of Pages: 253
  • Series Title: Markenkommunikation Und Beziehungsmarketing
  • Sub Title: Einfluss Unternehmerischer Chancen Und Des Gründungsklimas Im Hochschulumfeld
  • Width: 148 mm
  • ISBN-10: 3658016647
  • Publisher Date: 15 Mar 2013
  • Edition: 2013 ed.
  • Language: German
  • Returnable: N
  • Spine Width: 16 mm
  • Weight: 362 gr


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Determinanten Des Vorgründungsprozesses: Einfluss Unternehmerischer Chancen Und Des Gründungsklimas Im Hochschulumfeld
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Determinanten Des Vorgründungsprozesses: Einfluss Unternehmerischer Chancen Und Des Gründungsklimas Im Hochschulumfeld
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