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Desperate CRM-Implementierung?: So kommen Sie trotzdem ans Ziel!

Desperate CRM-Implementierung?: So kommen Sie trotzdem ans Ziel!

          
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About the Book

Ihre Erfolgs- und Überlebensstrategie als CRM-Verantwortlicher Was tun, wenn der CRM-Consultant nach erfolgreicher Softwareinstallation Ihr Unternehmen verlassen hat und Sie alleine mit der Aufgabe zurücklässt, die erhofften Veränderungen und Effekte jetzt zu realisieren? Dieses Buch liefert dazu nicht nur wertvolle Denkanstöße, sondern analysiert auch in Form eines "Erfolgs-Chancen Self-Checks" Ihre gegenwärtige Ausgangssituation. Unterhaltend und teilweise auch provozierend stellt es Erkenntnisse aus der Praxis zur Diskussion, die sich beim Autor über viele Jahre zu Überzeugungen geformt haben. Dass dabei auch so manche, unreflektiert wiedergekauten CRM-Glaubenssätze gründlich über den Haufen geworfen werden, birgt für den Leser die Chance, bis dahin verborgene Aspekte und neue Lösungsansätze zu entdecken. So viel schon vorweg: Für den Erfolg entscheidend ist nicht, wie die beteiligten und betroffenen Mitarbeiter in der Handhabung des CRM-Tools eingeführt werden. Ausschlaggebend ist, wie sie in den Entwicklungsprozess des Unternehmens eingebunden werden, wie es gelingt, Einstellungen und Verhalten nachhaltig zu verändern - ja, wie Menschen für die Realisierung der Idee eines softwaregestützten Customer Relationship Managements begeistert und mobilisierte werden können. Lesen Sie in diesem Buch welche Fallstricke in diesem Entwicklungsprozess die Erreichung der Ziele der CRM-Investition gefährden können und wie Sie erfolgreich gegensteuern.
About the Author: Wolfgang O. Springer ist CRM-Consultant. Viele Jahre Praxistätigkeit im Bereich der Organisationsberatung, der Softwareimplementierung, sowie in Vertrieb und Marketing bilden heute die Bausteine für seine umfassende CRM-Sicht. Als akademisch geprüfter Werbekaufmann (Wirtschaftsuniversität Wien) ist seine Vorgehensweise und Denkhaltung bei CRM-Implementierungen geprägt von Instrumenten der Marketing- und Werbezunft. Nicht mit brachialen Change-Workshops, sondern mit dem Background der Werbepsychologie wird dabei Awareness aufgebaut, sowie Einstellung und Verhalten verändert. Sein Fokus liegt dabei zur Enttäuschung mancher Technologiefreaks immer auf den betriebswirtschaftlichen Erfordernissen und unternehmerischen Zielen. In seiner Funktion als "interner CRM-Consultant" begleitet und verantwortet Wolfgang O. Springer seit vielen Jahren die CRM-Implementierung in Unternehmen und Organisationseinheiten eines internationalen Technologie-Konzerns im B2B-Segment und gibt der Umsetzung der CRM-Philosophie Richtung und Inhalt.


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Product Details
  • ISBN-13: 9783837057669
  • Publisher: Books on Demand
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 10 mm
  • Weight: 222 gr
  • ISBN-10: 3837057666
  • Publisher Date: 01 Oct 2008
  • Height: 210 mm
  • No of Pages: 180
  • Series Title: German
  • Sub Title: So kommen Sie trotzdem ans Ziel!
  • Width: 148 mm


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