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Desarrollando la Identidad de Marca: Como Crear una Historia Unica Sobre tu Negocio para Volver Irresistibles tus Productos

Desarrollando la Identidad de Marca: Como Crear una Historia Unica Sobre tu Negocio para Volver Irresistibles tus Productos

          
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About the Book

"Éxito de ventas n°1 en Amazon en Relaciones Públicas y Vender y Ventas para Pequeñas Empresas¿Tiene tu negocio una historia que contar? ¡Debería!

Desde el momento en que abriste por primera vez tus puertas, empezaste a confeccionarla. Con cada nuevo producto que lanzas al mercado, abres un nicho si cabe más unico en tu sector. Todo esto nos lleva a una cosa: la identidad de marca.

¿Destaca la tuya entre el montón?Con una década de experiencia estudiando los negocios en todo el mundo, Diehl ha descubierto la clave para crear identidades de marca innovadoras e historias de negocio distintas. En Desarrollando la Identidad de Marca, tú y tu pequeña empresa aprenderéis cómo desarrollar una fuerte identidad de marca combinando tu personalidad y tus valores con la funcionalidad de tus productos, convirtiéndote en una marca y en una empresa irremplazable.Tanto si diriges una empresa en crecimiento como si justo ahora estás empezando, Desarrollando la Identidad de Marca te ofrecerá una manera más inteligente de pensar en el flujo de desarrollo del producto, el branding, la estrategia de brand mapping, y la generación del modelo de negocio. Con una lógica demostrada y bien organizada, te pondrá en el camino para vender más (y a precios más altos), ofreciendo a los clientes exactamente lo que quieren y enviando tus beneficios por las nubes.

En Desarrollando la Identidad de Marca, aprenderás...
- Cómo incorporar una propuesta de venta única a tu branding
- Los mejores métodos para vender productos a los clientes como pequeña empresa
- Cómo usar las historias de negocios para vender productos en los mercados físico y online

Original English version: Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible by Gregory Diehl

empezar empresa emprender libro emprendedor manual marketing nuevo start up startup empresarial montar modelo branding fundamento corporativo diseño imagen personalidad estrategia logotipo logo vender venta pequeña mercado desarrollar brand mapping


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Product Details
  • ISBN-13: 9781945884399
  • Publisher: Identity Publications
  • Publisher Imprint: Identity Publications
  • Height: 229 mm
  • No of Pages: 280
  • Spine Width: 16 mm
  • Weight: 412 gr
  • ISBN-10: 1945884398
  • Publisher Date: 21 Jun 2017
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Sub Title: Como Crear una Historia Unica Sobre tu Negocio para Volver Irresistibles tus Productos
  • Width: 152 mm


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