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Der SEO Planer: Suchmaschinenoptimierung in Unternehmen Richtig Organisieren Und Umsetzen (Mit Checklisten)

Der SEO Planer: Suchmaschinenoptimierung in Unternehmen Richtig Organisieren Und Umsetzen (Mit Checklisten)

          
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About the Book

Dieses Buch ermöglicht einen leichten Einstieg in die Entwicklung einer funktionierenden SEO-Strategie und soll Unternehmen helfen, Suchmaschinenoptimierung fehlerfrei zu planen. Der Autor setzt kein technisches Wissen voraus und fokussiert auf die Kernthemen, die SEO gelingen lassen.Suchmaschinenoptimierung bedeutet nicht nur "Google Optimierung", sondern öffnet auch einen direkten Kanal zum Kunden. Wenn wir uns mit SEO beschäftigen, werden auch diese wichtigen Fragen beantwortet: Was wird eigentlich von unseren Kunden gesucht? Wie wird gesucht? Wer sind denn überhaupt unsere Kunden und wer ist der Wettbewerb? Und vor allem: wie kann ich Menschen erreichen, die das Unternehmen bisher noch gar nicht kennen?Während Social Media schwerpunktmäßig nur "Fans" eines Unternehmens oder Organisation erreicht, kann SEO nachhaltig neue Kunden anlocken - ohne sie mit Werbung zu belästigen. Anhand der Analyse von Suchanfragen kann SEO den konkreten Bedarf der eigenen Kunden sichtbar machen. Kein Unternehmen sollte diese zentrale Aufgabe im Online Marketing komplett an Agenturen auslagern, sondern sich selbst mit Suchmaschinenoptimierung befassen und das vorhandene Wissen im Haus kontinuierlich auf- und ausbauen. Im Essential zeigt Udo Raaf, wie man als Unternehmen ins Thema einsteigt und welche Werkzeuge dabei helfen, den eigenen Content zu verbessern. Er führt dazu in 8 Schritten durch den gesamten Prozess der Suchmaschinenoptimierung und benennt alle Faktoren, die für Menschen und Suchmaschinen relevant sind, um Web-Inhalte sichtbarer zu machen. Mit einem Vorwort von Prof. Dr. Mario Fischer (Herausgeber der Fachzeitschrift "Website Boosting").Die zweite Auflage wurden komplett durchgesehen und aktualisiert.


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Product Details
  • ISBN-13: 9783658376857
  • Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Suchmaschinenoptimierung in Unternehmen Richtig Organisieren Und Umsetzen (Mit Checklisten)
  • Width: 148 mm
  • ISBN-10: 3658376856
  • Publisher Date: 02 Jun 2022
  • Height: 210 mm
  • No of Pages: 64
  • Spine Width: 4 mm
  • Weight: 109 gr


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Der SEO Planer: Suchmaschinenoptimierung in Unternehmen Richtig Organisieren Und Umsetzen (Mit Checklisten)
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