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Der PR-Planungsprozess - ein kurzer Überblick

Der PR-Planungsprozess - ein kurzer Überblick

          
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About the Book

Studienarbeit aus dem Jahr 2001 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,7, Universität Leipzig (Institut für Kommunikations- und Medienwissenschaft), Veranstaltung: Seminar Unternehmens-PR, Sprache: Deutsch, Abstract: Die Worte Public Relations oder Öffentlichkeitsarbeit sind mittlerweile in aller Munde und damit überall präsent. Aber was ist eigentlich Public Relations bzw. Öffentlichkeitsarbeit? Unter Public Relations versteht man "die Beziehung zur Öffentlichkeit; Öffentlichkeitsarbeit (...) einer Organisation oder auch einer Person oder der Regierung eines Landes mit dem Ziel, für sich in der Öffentlichkeit ein wohlwollendes Interesse und ein positives Image zu erzeugen. Der Schwerpunkt der PR liegt nicht in der direkten Werbung für einzelne Produkte oder Leistungen, sondern in der Schaffung eines günstigen Klimas für die gesamten nach außen gerichteten Maßnahmen durch gezielte Unterrichtung über die PR treibende Institution und ihre Tätigkeiten."1 Die Bedeutung von Public Relations und deren Anwendung im Unternehmen hat in den letzten Jahren erheblich an Bedeutung gewonnen. Noch vor einigen Jahren war da die Rede von "PR-Fuzzies", die ab und zu mal ein paar Ideen aus dem Ärmel schütteln und die restliche Zeit auf irgendwelchen Events Sekt schlürfend durch die Reihen ziehen. Dieses Bild ist nun endlich überholt.2 Public Relations sind zu einem professionellen Teil des Unternehmens geworden. Die Public Relations stützen sich in ihrer Arbeit auf wissenschaftliche Theorien und ein professionelles Paket von Instrumenten. "PR leisten das Informations- und Kommunikationsmanagement einer Organisation. Intern in der Hauptfunktion, die Unternehmensspitze in allen öffentlichkeitsrelevanten Fragen zu beraten und die organisationsinterne Kommunikation zu sichern und zu pflegen. Extern übernehmen Public Relations die Sprecherrolle eines Unternehmens - des Gesamtunternehmens und seiner Politik..."3 Da die Bedeutu


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Product Details
  • ISBN-13: 9783638939140
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 3 mm
  • Width: 140 mm
  • ISBN-10: 3638939146
  • Publisher Date: 04 May 2008
  • Height: 216 mm
  • No of Pages: 44
  • Series Title: German
  • Weight: 63 gr


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