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Der Neue Online-Handel: Geschaftsmodell Und Kanalexzellenz Im E-Commerce

Der Neue Online-Handel: Geschaftsmodell Und Kanalexzellenz Im E-Commerce

          
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About the Book

Gerrit Heinemann zeigt in seinem Buch acht Erfolgsfaktoren fur den Internethandel der neuen Generation auf. Anhand von internationalen Best Practices lernen Entscheidungstrager im Handel Beispiele fur erfolgreichen Online-Handel kennen."
Internetworld

Das Werk von Heinemann besticht durch die stringente Struktur und die klare Darstellungsweise. Komplexe Sachverhalte werden verstandlich und umfassend dargestellt. Das Buch kann jedem empfohlen werden, der sich uber bereits vorhandene Grundkenntnisse hinaus intensiv mit dem Online-Handel beschaftigen mochte." www.ecc-handel.de

Heinemann spurt den Entwicklungen nach, erlautert und definiert Begriffe und stellt den Prozess auf theoretisch-wissenschaftliche Grundlagen. Darauf basierend nennt und erlautert er acht Erfolgsfaktoren im New Online-Retailing, u.a. Shop-Attraction und Social-Targeting, Service- und Search-Solution sowie Security Standards. Erganzt werden sie mit Beispielen fur erfolgreiches Online-Management und anforderungsgerechte AGB im Online-Handel."Textilwirtschaft

Gewinner sind schon jetzt Internet-Handler, die es verstanden haben, das Web 2.0 zur Kundenakquisition zu nutzen. Wer auch dazu gehoren und verstehen mochte, welche Faktoren zu einer neuen Phase dieser Werbeplattform gefuhrt haben, sollte in das Buch Der neue Online-Handel' schauen."
absatzwirtschaft - Zeitschrift fur Marketing

Neu in der 5. Auflage

Die funfte Auflage wurde uberarbeitet und erweitert, um den neuesten Entwicklungen im E-Commerce Rechnung zu tragen. Dabei wurden die zugrunde gelegten Zahlen aktualisiert und die Best Practices auf den neuesten Stand gebracht. Die Schlusselthemen Mobile- und Social-Commerce sowie Geschaftsmodellbetrachtung wurden starker berucksichtigt. Des Weiteren geht der Autor der Frage nach: Schaffen es die neuen Geschaftsmodelle, nachhaltig rentabel zu werden und einen angemessenen Return on Investment sicherzustellen? Entsprechend erhalten die Themen Wirtschaftlichkeitsbetrachtung, Rentabilisierung und Skalierung mehr Gewicht.

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Product Details
  • ISBN-13: 9783658024321
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Edition: 0005-5., Uberarb. U.
  • Language: English
  • Returnable: N
  • Spine Width: 16 mm
  • Width: 167 mm
  • ISBN-10: 3658024321
  • Publisher Date: 08 Nov 2018
  • Binding: Paperback
  • Height: 240 mm
  • No of Pages: 293
  • Series Title: German
  • Weight: 498 gr


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