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Der Neue Bankkunde: Wie Bemühen Sich Die Kreditbanken Um Den "Kleinen Mann"?

Der Neue Bankkunde: Wie Bemühen Sich Die Kreditbanken Um Den "Kleinen Mann"?

          
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About the Book

Die vorliegende Veröffentlichung ist das Ergebnis einer Untersuchung über eine Neuorientierung der Geschäftspolitik der Kreditbanken in der Bundes- republik Deutschland und in England. Die Arbeit wurde von meinem hochverehrten Lehrer, Herrn Professor Dr. Ru- dolf Meimberg, angeregt und durch wertvolle Hinweise gefördert. Ihm gilt mein besonderer Dank. Allen, die die Arbeit durch zahlreiche Auskünfte und Diskussionen unterstützt haben, möchte ich für ihr Interesse und ihre Bereitwilligkeit ebenfalls danken. Robert Knothe Inhaltsverzeichnis Seite A. Einleitung 11 I. Zielsetzung 11 II. Gegenstand und Aufbau der Untersuchung 12 B. Die Kreditbanken in Deutschland und England 15 I. Die geschichtliche Entwicklung der Kreditbanken 15 H. Bestimmungsgründe für die Wettbewerbssituation der Kreditbanken 18 1. Der Wettbewerb innerhalb des Kreditgewerbes 19 2. Die Konkurrenz durch Nichtbanken 24 a) Staatliche Organisationen . 24 b) Bausparkassen. 25 c) Lebensversicherungsgesellschaften . 26 d) Sonstige 26 3. Der Einfluß von Verschiebungen der Nachfrage nach Diensten der Kreditbanken 28 a) Passivgeschäft . 28 b) Aktivgeschäft 29 4. Der Einfluß der Notenbankpolitik . 30 III. Die gegenwärtige Position der Kreditbanken. 31 C. Der neue Bankkunde . 35 I. Die Änderung der Sozialstruktur. 35 11. Das Wissen vom Geld-und Bankwesen 37 III. Die Einstellung zu den Kreditbanken. 41 IV. Der finanzielle Status des neuen Bankkunden und die Verbreitung des Kontaktes mit Kreditinstituten . 45 D. Die im Bemühen um den neuen Bankkunden von den Kreditbanken ergriffenen Maßnahmen 49 I. Preispolitik 50 II. Produktgestaltung 55 1. Kreditgeschäft . 55 2. Zahlungsverkehr 58 a) Credit Transfer Scheme 58 b) Maßnahmen zur Popularisierung des Schecks .


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Product Details
  • ISBN-13: 9783663060482
  • Publisher: Gabler Verlag
  • Binding: Paperback
  • Height: 244 mm
  • No of Pages: 163
  • Series Title: German
  • Sub Title: Wie Bemühen Sich Die Kreditbanken Um Den "Kleinen Mann"?
  • Width: 170 mm
  • ISBN-10: 3663060489
  • Publisher Date: 01 Jan 1967
  • Edition: Softcover Reprint of the Origi ed.
  • Language: German
  • Returnable: Y
  • Spine Width: 9 mm
  • Weight: 272 gr


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Der Neue Bankkunde: Wie Bemühen Sich Die Kreditbanken Um Den "Kleinen Mann"?
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Der Neue Bankkunde: Wie Bemühen Sich Die Kreditbanken Um Den "Kleinen Mann"?
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