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Der Mensch ALS Marke: Lizenzierung Von Name, Bild, Stimme Und Image Im Deutschen Und Us-Amerikanischen Recht

Der Mensch ALS Marke: Lizenzierung Von Name, Bild, Stimme Und Image Im Deutschen Und Us-Amerikanischen Recht

          
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About the Book

Die Verwertung von bekannten Personen gewinnt eine immer groaere Bedeutung. In der Praxis bereiten jedoch regelmaaig der Umfang der Rechtseinraumung und die Stellung des Verwerters Probleme. Der Autor untersucht die Moglichkeiten, die das Personlichkeitsrecht sowie insbesondere auch das Urheber- und Markenrecht in der BRD und den USA zur Verwertung von Name, Bild, Stimme und Image bekannter Personen bieten. Hierbei werden die maageblichen Urteile umfangreich dargestellt um eine zugige Einarbeitung in die Materie zu ermoglichen. Hervorzuheben ist zudem der praxisbezogene Ansatz des Werks, das infolge der Darstellung kommentierter Klauseln aus der Verwertungspraxis beider Lander und einer Checkliste fur Vertrage mit Prominenten unmittelbar fur die Gestaltung von Verwertungsvertragen herangezogen werden sollte. Das Werk richtet sich sowohl an Juristen im Bereich des Medienrechts als auch insbesondere an Werbeagenturen, Medienunternehmen und Verlage. Der Autor ist als Rechtsanwalt im Medienrecht und im gewerblichen Rechtsschutz in Munchen tatig und konnte zuvor praktische Erfahrungen im amerikanischen Recht in einer medienrechtlich orientierten Sozietat in Beverly Hills gewinnen.


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Product Details
  • ISBN-13: 9783832912000
  • Publisher: Nomos Verlagsgesellschaft
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 0 mm
  • Weight: 700 gr
  • ISBN-10: 3832912002
  • Publisher Date: 15 Feb 2005
  • Height: 227 mm
  • No of Pages: 313
  • Series Title: Schriftenreihe Des Archivs Fur Urheber- Und Medienrecht
  • Sub Title: Lizenzierung Von Name, Bild, Stimme Und Image Im Deutschen Und Us-Amerikanischen Recht
  • Width: 153 mm


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Der Mensch ALS Marke: Lizenzierung Von Name, Bild, Stimme Und Image Im Deutschen Und Us-Amerikanischen Recht
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