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Der Horbuchboom. Eine Ursachenanalyse

Der Horbuchboom. Eine Ursachenanalyse

          
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About the Book

Magisterarbeit aus dem Jahr 2004 im Fachbereich Germanistik - Neuere Deutsche Literatur, Note: 2,1, Universität Hamburg (Germanistik II), Sprache: Deutsch, Abstract: Die Hörbuch-Branche boomt. So lautet die eindrucksvolle Entwicklung des Hörbuchmarktes seit Mitte der Neunziger Jahre, dargestellt in diversen Artikeln, Studien und Interviews. Bereits 1998 hieß es vielversprechend: "Der Hörbuchmarkt als ein Markt der unbegrenzten Möglichkeiten [...] - die Zukunft wird die Antworten liefern." Aktuelle Studien belegen, dass das Hörbuch seit Jahren, konträr zur Entwicklung des Buchmarktes, ein überproportionales Wachstum zu verzeichnen hat. Allein im ersten Quartal 2004 war eine Steigerung des Umsatzes um 20,4% gegenüber dem Vorjahreszeitraum zu beobachten, während der Buchmarkt insgesamt "nur" ein Wachstum von 4,02% zu verzeichnen hatte (inkl. Hörbücher). Das Hörbuch ist ein Marktphänomen, welches sich überproportional zur gesamten Buchbranche entwickelt. Ob man die Entwicklung des Hörbuchmarktes als einen Boom, als Aufschwung oder als aufbrechend bezeichnet, das Hörbuch ist erfolgreich. Zahlen belegen, dass eine noch immer steigende Nachfrage vorhanden ist. Das Hörbuch wurde lange Zeit nicht ernst genommen und als ein Medium für Blinde und alte Menschen betrachtet, doch heute ist allgemein bekannt: "Literaturtonträger sind kein zweitklassiges Medium für Lesefaule [...].." Der Markt verfügt noch über viel Potenzial, was auch ein Blick auf die Märkte in den USA oder England, Vorreiter und Vorbilder in Sachen Hörbuch, zeigt. Liegt es an einer generellen "Renaissance des Hörens," wie Heike Völker-Sieber, Pressesprecherin des Hörverlags, sagt? "Oder sollte gar der Zeitpunkt erreicht sein, dass unsere optisch dominierte Kultur ihren Sättigungsgrad erreicht hat und der geheimnisvolle (und wenig erforschte) Vorgang des Hörens wieder an Bedeutung gewinnt?" Dieses Buch bietet eine umfangreiche Analyse der Bereiche Hörbuch, Hörbuchmarkt, Hörer, Marketing und Vertrieb, beschreibt da


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Product Details
  • ISBN-13: 9783638717601
  • Publisher: Grin Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 13 mm
  • Width: 148 mm
  • ISBN-10: 3638717607
  • Publisher Date: 05 Aug 2007
  • Height: 210 mm
  • No of Pages: 228
  • Series Title: German
  • Weight: 304 gr


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