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Businessplan. Welche Bedeutung hat er für Unternehmen?

Businessplan. Welche Bedeutung hat er für Unternehmen?

          
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About the Book

Studienarbeit aus dem Jahr 2018 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,7, Duale Hochschule Gera-Eisenach (ehem. Berufsakademie Thüringen in Eisenach), Sprache: Deutsch, Abstract: Ziel dieser Arbeit ist es, einen Einblick in die einzelnen Bestandteile eines Businessplans zu geben und den Leser für die Bedeutsamkeit eines solchen Plans in Unternehmen zu sensibilisieren. Dazu werden zunächst die Aufgaben und die genaue Bedeutung eines Businessplans herausgearbeitet, um den Nutzen aufzuweisen. Anschließend wird ein kurzer Blick auf die Executive Summary und deren Merkmale geworfen. Es wird auf das Produktportfolio und die Geschäftsidee sowie die Analyse der Markt- und Branchensituation eingegangen. Dabei wird ein besonderes Augenmerk auf das Umfeld des zu gründenden Unternehmens gelegt. Im Anschluss daran wird ein kurzer Einblick in das Marketing und den Vertrieb gegeben. Es wird genauer auf die Unternehmung eingegangen, wobei wichtige Details wie das Gründerteam, die Unternehmensorganisation und die Wahl der Rechtsform beleuchtet werden. Es folgt die Analyse der Chancen und Risiken von Unternehmungen, um anschließend die Finanzplanung im Zuge eines Businessplanes zu betrachten. Schließlich wird der Businessplan in der Praxis, in Bezug auf häufige Fehler und den Umgang mit einer Absage von Kapitalgebern näher erläutert, bevor die Arbeit von einem Fazit, in dem die analysierten Fakten noch einmal zusammengefasst werden, beendet wird. Innovative Geschäftsideen benötigen einen ausgefeilten Plan, wie diese in die Tat umgesetzt werden können. Der Businessplan ist eine zeitlose Methode, realistische Projektentwürfe zu entwickeln und diese in wasserdichte Finanzierungskonzepte einzubetten. Hierfür wird die grobe Geschäftsidee in mehreren Stufen zu einem vollständigen Businessplan. Der Businessplan, auch Geschäftsplan genannt, ist eine ganzheitliche, detaillierte, schriftliche Ausführung des Unternehmenskonzepts. Er stellt die Strategien u


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Product Details
  • ISBN-13: 9783668934856
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 46
  • Spine Width: 3 mm
  • Width: 148 mm
  • ISBN-10: 3668934851
  • Publisher Date: 02 Apr 2019
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 72 gr


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