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Der AHA-Effekt: Wie Sie das Publikum fur sich gewinnen

Der AHA-Effekt: Wie Sie das Publikum fur sich gewinnen

          
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About the Book

Zu viele gute Ideen bleiben auf der Strecke, weil sie nicht verstanden werden. Dieses Buch kann das andern. Denn Prasentieren ist keine lastige Pflicht, sondern eine Chance. Eine Chance, Ihre Zuhorer neugierig zu machen. Sie zu warnen. Sie zu begeistern. Ihnen die Augen zu offnen. In den Kopfen etwas zu verandern. Das Ziel einer guten Prasentation ist immer der Aha-Effekt und nicht bloß ein Wow-Effekt, denn letzteren erzielt man leicht, im Zweifel durch eine gute Show und ein paar Zaubertricks. Der Aha-Effekt erfordert dagegen Aufwand, denn der Vortragende muss gedanklich durchdringen, warum das Thema fur seine Zuhorer relevant ist, und es so klar formulieren, dass jeder im Publikum nickt und 'Aha' sagt. Das Wow funktioniert nur kurzfristig, der Aha-Effekt dagegen nachhaltig. Die Zuhorer sollen spuren: 'Der meint ja mich!' und in eigenen Worten formulieren konnen, warum sie das betrifft. Erst dann werden sie sagen: 'Das ist eine super Idee!' statt 'Das war eine coole Show'. Sobald Sie Ihre Prasentation gehalten haben, entscheiden nur noch die Zuhorer, was hangen bleibt. Es ist nicht viel. Aber was genau ist es, woran sich Ihre Zuhorer noch eine Woche spater erinnern sollen? Woran sollen sie denken, wenn sie Ihre Visitenkarte vor sich liegen haben und sich fur oder gegen Ihren Vorschlag entscheiden mussen? Was sollen sie sagen, wenn sie sich fragen, was eigentlich der Punkt Ihrer Prasentation war? Wenn Sie selbst es nicht sagen konnen, woher sollen es Ihre Zuhorer wissen? Erst wenn das klar ist, konnen Sie das, was Sie zu sagen haben, auch so sagen, dass es ankommt. Der erfahrene Prasentationscoach Dr. Michael Gerharz verrat in diesem kleinen, aber hochdosierten Buch, wie Sie es schaffen, den Zuhorer zum Freund zu machen. Denn erst dann spurt dieser, dass Sie ihm nicht einfach Marketingbotschaften eintrichtern wollen, sondern ein ehrliches Interesse an seinen Bedurfnissen haben. Weil Sie zuerst fragen: Was brauchen die Zuhorer und was kann ich ihnen geben?


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Product Details
  • ISBN-13: 9783038765028
  • Publisher: Midas Management
  • Binding: Paperback
  • Language: German
  • ISBN-10: 3038765023
  • Publisher Date: 10/15/2017
  • Height: 181 mm
  • Weight: 16 gr

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