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Dealmaking: New Dealmaking Strategies for a Competitive Marketplace

Dealmaking: New Dealmaking Strategies for a Competitive Marketplace

          
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About the Book

Informed by meticulous research, field experience, and classroom-tested strategies, Dealmaking offers essential insights for anyone involved in buying or selling everything from cars to corporations. Leading business scholar Guhan Subramanian provides a lively tour of both negotiation and auction theory, then takes an in-depth look at his own hybrid theory, outlining three specific strategies readers can use in complex dealmaking situations. Along the way, he examines case studies as diverse as buying a house, haggling over the rights to a TV show, and participating in the auction of a multimillion-dollar company. Based on broad research and detailed case studies, Dealmaking brings together negotiation and auction strategies for the first time, providing the jargon-free, empirically sound advice professionals need to close the deal. Originally published in hardcover under the title Negotiauctions.


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Product Details
  • ISBN-13: 9780393339956
  • Publisher: W. W. Norton & Company
  • Publisher Imprint: W. W. Norton & Company
  • Depth: 19
  • Language: English
  • Returnable: Y
  • Spine Width: 17 mm
  • Weight: 213 gr
  • ISBN-10: 0393339955
  • Publisher Date: 22 Aug 2011
  • Binding: Paperback
  • Height: 202 mm
  • No of Pages: 256
  • Series Title: English
  • Sub Title: New Dealmaking Strategies for a Competitive Marketplace
  • Width: 150 mm


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