Home > Business & Economics > Business & management > Sales & marketing > 7 Deadly Sins & 7 Heavenly Habits of Innovation
7%
7 Deadly Sins & 7 Heavenly Habits of Innovation

7 Deadly Sins & 7 Heavenly Habits of Innovation

          
5
4
3
2
1

International Edition


Premium quality
Premium quality
Bookswagon upholds the quality by delivering untarnished books. Quality, services and satisfaction are everything for us!
Easy Return
Easy return
Not satisfied with this product! Keep it in original condition and packaging to avail easy return policy.
Certified product
Certified product
First impression is the last impression! Address the book’s certification page, ISBN, publisher’s name, copyright page and print quality.
Secure Checkout
Secure checkout
Security at its finest! Login, browse, purchase and pay, every step is safe and secured.
Money back guarantee
Money-back guarantee:
It’s all about customers! For any kind of bad experience with the product, get your actual amount back after returning the product.
On time delivery
On-time delivery
At your doorstep on time! Get this book delivered without any delay.
Quantity:
Add to Wishlist

About the Book

This edition includes both the 7 Heavenly Habits and the 7 Deadly Sins books. Why do some innovators succeed in creating great new products when others crash and burn? Do you want to know the traits that lead to successful innovation and the habits that lead to failure? In this book, Mat Shore the leading expert in consumer insight and value proposition creation draws on decades of personal experience to explore the 7 Deadly Sins and the 7 Heavenly Habits of Innovation. Drawing on decades of experience at Procter & Gamble, Unilever and Pepsi before moving on to found his own innovation practice, Mat uses real life case studies to show what works and what doesn't work. Case studies include: The Air Umbrella, Dyson Hairdryer, Nike HyperAdapt 2.0, MovePass, Tidal Music Streaming, Nokia and L'Oreal Hair Coach and many, many more. This is the compendium version of his two books - The 7 Deadly Sins and the 7 Heavenly Habits of Innovation.
About the Author: Mat Shore has an infectious passion for innovation. His ability to explain and encourage new thinking in innovation has led to him being invited to train tens of thousands of people in North America, Latin America, Africa, Asia and Europe over the last 13 years. His material on innovation has been delivered to over 35,000 people worldwide. He has refined and championed a 6 block Value Proposition approach that is so simple and intuitive to use that it's now best practice in companies with a combined turnover of $150 billion worldwide. In 2013 Mat was asked to be the keynote speaker at the PMA conference in New Orleans, one of the world's largest conferences with 20,000 attendees. In this speech he delivered his 7 Deadly Sins speech to great acclaim. You can see a clip from his keynote on his website: matshore.com . Mat's unique humour and irreverence means his weekly blog on topical innovation success and failure is viewed by thousands and his opinion is also regularly sought by business publications and newspapers. In 2015 Mat was interviewed by The Times on his thoughts about bad innovation and how he would improve the quality. In 2003 Mat founded Outside In(TM), a successful innovation and training company which helps clients worldwide challenge their preconceived ideas on insights, propositions and innovation. In the last 13 years, Outside In have consulted on B2B and B2C innovations in 27 countries. As a result, Mat has one or two frequent flyer miles. Mat has worked on countless innovation projects with market leaders such as GE, Philips, Citrix, Electrolux, Samsung, Lafarge, Glaxo Smithkleine, Idexx, Carestream, AON, Belkin, Gemalto and Analogic. He has also worked with service providers, agencies, universities and start-ups. Mat's extensive expertise in this area led to him being asked to train the MBA faculty at Washington University in insight and proposition development. Apart from his training and public speaking talents, Mat has many years' experience running live innovation projects. Prior to starting his own business Mat worked in brand management for 3 of the world's biggest marketing companies, Unilever, P&G and Pepsi where he brought many high-profile initiatives to market. However, it is Mat's humour and ability to transfer knowledge that makes him so successful.


Best Sellers



Product Details
  • ISBN-13: 9781978034112
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 280 mm
  • No of Pages: 106
  • Series Title: 7 Sins and Habits of Innovation
  • Weight: 358 gr
  • ISBN-10: 1978034113
  • Publisher Date: 06 Oct 2017
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 7 mm
  • Width: 216 mm


Similar Products

How would you rate your experience shopping for books on Bookswagon?

Add Photo
Add Photo

Customer Reviews

REVIEWS           
Click Here To Be The First to Review this Product
7 Deadly Sins & 7 Heavenly Habits of Innovation
Createspace Independent Publishing Platform -
7 Deadly Sins & 7 Heavenly Habits of Innovation
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

7 Deadly Sins & 7 Heavenly Habits of Innovation

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book
    Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals



    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!