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Stratégies de Niche Et Stratégies d''innovati on

Stratégies de Niche Et Stratégies d''innovati on

          
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About the Book

Les consommateurs d'aujourd'hui sont de plus en plus soumis à un nombre important d'offres, ce qui leur a permis de développer certaines attentes et exigences par rapport aux produits qu'ils recherchent. Il est dès lors souhaitable pour les entreprises de se focaliser sur un marché cible, en proposant un produit adapté aux besoins spécifiques de celui-ci, et ainsi de le satisfaire pleinement. Ces marchés extrèmement ciblés, appelés niches, sont composés de consommateurs se différenciant des autres par leurs attentes et valeurs semblables. Une solution pour répondre à ces attentes spécifiques pourrait ètre l'innovation. L'objectif de ce travail est donc de déterminer si une innovation est obligatoire afin de répondre à l'insatisfaction face à l'offre actuelle et à l'évolution des besoins des consommateurs qui composent la niche ciblée. Mais également de savoir si l'innovation ne peut pas elle-mème créer une demande de la part du marché.


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Product Details
  • ISBN-13: 9786131591945
  • Publisher: Omniscriptum
  • Publisher Imprint: Omniscriptum
  • Height: 229 mm
  • No of Pages: 92
  • Series Title: Omn.Univ.Europ.
  • Weight: 149 gr
  • ISBN-10: 6131591946
  • Publisher Date: 28 Feb 2018
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Spine Width: 6 mm
  • Width: 152 mm


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