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de la Fregona Al Airbus: Guã-A Para Empresarios Y Diseñadores Innovadores

de la Fregona Al Airbus: Guã-A Para Empresarios Y Diseñadores Innovadores

          
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About the Book

¿Sabes qué tienen en común la fregona y el Airbus? Ambos productos, un utensilio doméstico de modesta apariencia y un sofisticado avión, comparten los mismos principios -una apuesta decidida por la investigación, el desarrollo y la innovación- y esconden una serie de revolucionarias novedades que los llevaron a triunfar comercialmente basando su éxito en un acertado proceso creativo. Si quieres lanzarte a inventar un producto o rediseñar e introducir algún tipo de innovación en uno que ya esté inventado y te falla la creatividad, debes saber que hay estrategias y técnicas de I+D+i que te ayudarán a conseguirlo. Triunfar con un nuevo producto en el mercado no es una casualidad o una lotería, sino un complejo proceso que aquí se muestra. De la fregona al Airbus es una guía para todos aquellos directivos, empresarios, emprendedores y diseñadores que quieran iniciarse en el camino de la excelencia para idear, proteger y promover sus productos. Para ello, los autores, Juli Capella y Antonio Monturiol, hacen un recorrido por los inventos españoles más curiosos de Manolo Jalón, el ilustre inventor de la fregona o la jeringuilla desechable, y explican la clave del éxito de cada uno de ellos o por qué han fracasado tantos otros.
About the Author: Estudio diseno industrial en la escuela Massana y arquitectura en la Escuela Tecnica Superior de Arquitectura de Barcelona. Fundo las revistas De Diseno y ARDI. Ha comisariado diversas exposiciones de diseno como Diseno Industrial en Espana; COCOS, Copias y Coincidencias; Bravos, diseno espanol de vanguardia; 300% Spanish Design. 100 sillas, 100 lamparas, 100 carteles y Tapas. Spanish Design for Food. Es autor de libros como Nuevo diseno espanol, Made in Spain. 101 Icono del diseno espanol o Asi nacen las cosas. Es socio de Capella Garcia Arquitectura y fue presidente del FAD y promotor del Ano del Diseno.


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Product Details
  • ISBN-13: 9788416894567
  • Publisher: LID Editorial
  • Publisher Imprint: Lid Editorial
  • Edition: Viva
  • Language: Spanish
  • Returnable: Y
  • Spine Width: 0 mm
  • Width: 178 mm
  • ISBN-10: 8416894566
  • Publisher Date: 01 Apr 2017
  • Binding: Paperback
  • Height: 254 mm
  • No of Pages: 224
  • Series Title: Viva
  • Weight: 700 gr


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