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David Beckham. Sportler oder Popstar?: Eine medienökonomische Analyse

David Beckham. Sportler oder Popstar?: Eine medienökonomische Analyse

          
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About the Book

Magisterarbeit aus dem Jahr 2006 im Fachbereich Gesundheit - Sport - Sportökonomie, Sportmanagement, Note: 1,0, Georg-August-Universität Göttingen (Institut für Sportwissenschaften), Sprache: Deutsch, Abstract: David Beckham ist ein überdurchschnittlich begabter Fußballspieler, der außergewöhnlich gute Flanken schlagen und tolle Freistöße schießen kann. Andererseits ist er aber auch der wohl meistfotografierte Sportler der Welt, Trendsetter, tätowierte Mode-Ikone mit Hang zum Extravaganten, führt eine skandalträchtige Ehe mit einem Ex-Spicegirl und wechselt seine Frisuren so häufig wie andere Menschen ihre Kleidung. Die Frage ist nun was überwiegt? Ist Beckham Sportler oder doch schon eher Popstar? Metaphorisch gesprochen könnte man sich eine Waage mit zwei Gewichten vorstellen. Die beinahe schon philosophische Frage lautet dann, ist eines der beiden Gewichte schwerer als das andere und bringt somit die vorhandene Balance aus dem Gleichgewicht? Diese Arbeit stellt einen Versuch dar, diese Fragestellung aus einer medienökonomischen Perspektive zu beantworten. Es soll dabei nicht nur um einen Vergleich der Person, bzw. des Stars David Beckham mit Film- oder Popstars gehen, sondern auch um dessen "Hauptbetätigungsfeld". Anders ausgedrückt soll auch der Sport, insbesondere der professionelle Fußball mit anderen Bereichen der Unterhaltungsindustrie wie Film oder Musik verglichen werden. In dieser Arbeit soll das bisher relativ wenig Untersuchte Verhältnis zwischen Sport und Unterhaltung, sowie die veränderte Bedeutung des Sports, insbesondere des Fußballs näher beleuchten. Hauptsächlich geht es dabei um die Anwendbarkeit verschiedenster, vor allem ökonomischer Vorgänge und Prinzipien auf den Sport und dessen Stars


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Product Details
  • ISBN-13: 9783638669856
  • Publisher: Grin Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 9 mm
  • Weight: 217 gr
  • ISBN-10: 3638669858
  • Publisher Date: 16 Aug 2007
  • Height: 210 mm
  • No of Pages: 160
  • Series Title: German
  • Sub Title: Eine medienökonomische Analyse
  • Width: 148 mm

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