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Das Kundenorientierte Crm-Mindset: Wie Profitable Kundenbeziehungen Entstehen - So Bringen Sie Prozesse, Menschen Und Technologie Auf Erfolgskurs

Das Kundenorientierte Crm-Mindset: Wie Profitable Kundenbeziehungen Entstehen - So Bringen Sie Prozesse, Menschen Und Technologie Auf Erfolgskurs

          
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About the Book

Der nach wie vor größte und oftmals ungehobene Schatz von Unternehmen liegt in ihren Kundendaten. Daraus lassen sich profitable und langfristige Kundenbeziehungen entwickeln, die zum wichtigsten Wettbewerbsvorteil werden. Viele Unternehmen machen beim Thema CRM (Customer Relationship Management) jedoch den Fehler, dass sie sich auf die Auswahl einer geeigneten Software fokussieren und davon ausgehen, diese verhilft ihnen automatisch zu besseren und loyaleren Kunden. Doch dies ist ein Irrglaube: Viel wichtiger als die Auswahl der Technologie ist es, kundenzentrierte Prozesse zu etablieren und die Menschen im Unternehmen dabei mitzunehmen, kundenzentriert zu denken und zu handeln. Erst dann wird der Einsatz der richtigen Software zum Erfolg. Dieses Buch gibt Ihnen einen Überblick zum aktuellen Status des Customer Relationship Managements (CRM) und den wichtigsten Erfolgskomponenten Prozesse, Menschen und Technologie. Anhand von zahlreichen Praxisbeispielen und Interviews mit CRM-Profis erhält der Leser einen fundierten Einblick in die wichtigsten Disziplinen sowie praktische Tipps, um sofort in die Definition der eigenen CRM Strategie und deren Umsetzung einzusteigen. Die Aktualität von CRM, also dem gezielten Auf- und Ausbau von eigenen Kundendaten zur Optimierung der Kundenbindung, ist ungebrochen: Durch die Corona-Pandemie und dem drohenden Wegfall des Trackings von Third Party Cookies wird den Unternehmen umso mehr bewusst, wie wichtig eine loyale Bestandskundenbasis ist, um sich langfristig am Markt zu behaupten.


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Product Details
  • ISBN-13: 9783658389628
  • Publisher: Springer Fachmedien Wiesbaden
  • Publisher Imprint: Springer Gabler
  • Language: German
  • Returnable: Y
  • Weight: 656 gr
  • ISBN-10: 3658389621
  • Publisher Date: 08 Nov 2022
  • Binding: Paperback
  • No of Pages: 303
  • Sub Title: Wie Profitable Kundenbeziehungen Entstehen - So Bringen Sie Prozesse, Menschen Und Technologie Auf Erfolgskurs


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Das Kundenorientierte Crm-Mindset: Wie Profitable Kundenbeziehungen Entstehen - So Bringen Sie Prozesse, Menschen Und Technologie Auf Erfolgskurs
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Das Kundenorientierte Crm-Mindset: Wie Profitable Kundenbeziehungen Entstehen - So Bringen Sie Prozesse, Menschen Und Technologie Auf Erfolgskurs
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