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Das Gründerinnen-Handbuch: Die Wichtigsten Fragen Und Antworten Beim Gründen Von Startups Und Kmu

Das Gründerinnen-Handbuch: Die Wichtigsten Fragen Und Antworten Beim Gründen Von Startups Und Kmu

          
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About the Book

Das Gründerinnen-Handbuch soll mehr Frauen motivieren, zu gründen - vom kleinen Unternehmen bis zum skalierbaren Startup mit Weltmarktambitionen. Die Autorinnen machen Mut, den Sprung in die Selbständigkeit zu wagen - auf Grundlage ihrer eigenen unternehmerischen Erfahrungen sowie des Know-how ihres Netzwerks: Dazu haben sie zahlreiche Startup-Gründerinnen, Investor: innen sowie Expert: innen interviewt und bieten einen fundierten und pragmatischen Einstieg - mit wertvollen Praxis-Tipps. Die vollständigen Interviews gibt's auch in ihrem Podcast "EQUALIZER - von und für Gründerinnen" auf den gängigen Plattformen wie Spotify und Apple Podcasts.Das Buch stellt die relevanten Phasen und Methoden beim Gründen vor und zeigt prägnant, was wichtig ist: Wie ist der Weg von der ersten Idee und der Frage nach dem "Why" bis zum überzeugenden Businessplan? Welche Formen der Finanzierung gibt es und wie wähle ich Investor: innen aus? Wie lassen sie und Kunden sich von der Idee überzeugen? Neben den fachlichen Themen beleuchten die Autorinnen auch die menschliche Komponente: Wie funktioniert Networking wirklich gut? Wann im Leben ist Gründen sinnvoll und wie funktioniert es mit der Work-Life-Balance am besten? Was hilft Gründerinnen, sich in diesem noch sehr männlich dominierten Bereich erfolgreich zu bewegen? Viele inspirierende Best-Practice-Beispiele zeigen, dass Unternehmerin zu werden eine spannende Option für Frauen ist. Legt los!Mit wertvollen Tipps von 15 Gründerinnen:

  • Alina Bassi, Kleiderly
  • Sophie Chung, Qunomedical
  • Dalia Das, neue fische GmbH, School and Pool for Digital Talent
  • Stefanie A. Engelhard, Unleash Future Boats
  • Andrea Fernandez, Vitamin
  • Dr. Joana Gil, LignoPure
  • Daniela Greiffendorf, European Seniors' School
  • Laetitia Hörnler, mamis travelguide
  • Christine Kiefer, RIDE
  • Carolin Kunert, Knister
  • Dr.-Ing. Anne Lamp, traceless materials
  • Katharina Obladen, UVIS UV-Innovative Solutions
  • Miriam Schütt, SofaConcerts
  • Lena Weirauch, ai-omatic solutions
  • Ines Woermann, helloguide

und 12 Investor: innen und Expert: innen
  • Dr. Isabelle Canu, respin
  • Judith Dada, La Famiglia
  • Fridtjof Detzner, Planet A
  • Tina Dreimann, better ventures
  • Alexa Gorman, encourageventures e.V. & SAP.iO
  • Sina Gritzuhn, Hamburg Startups
  • Doreen Hotze, Handelskammer Hamburg
  • Nico Lumma, NMA.VC
  • Dr. Kirsten Mikkelsen, Jackstädt-Zentrum
  • Dr. Christian Nagel, Earlybird
  • Sanja Stankovic, german.innovation
  • Bettine Schmitz, Auxxo, Evangelistas


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Product Details
  • ISBN-13: 9783658360153
  • Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Die Wichtigsten Fragen Und Antworten Beim Gründen Von Startups Und Kmu
  • Width: 148 mm
  • ISBN-10: 3658360151
  • Publisher Date: 31 May 2022
  • Height: 210 mm
  • No of Pages: 191
  • Spine Width: 11 mm
  • Weight: 258 gr


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