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Das digitale terrestrische Fernsehen: Umbruch der französischen Fernsehlandschaft und Neuaufstellung der privaten und öffentlich-rechtlichen Sender

Das digitale terrestrische Fernsehen: Umbruch der französischen Fernsehlandschaft und Neuaufstellung der privaten und öffentlich-rechtlichen Sender

          
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About the Book

Masterarbeit aus dem Jahr 2010 im Fachbereich Medien / Kommunikation - Film und Fernsehen, Note: 1,7, Bauhaus-Universität Weimar (Fakultät Medien), Sprache: Deutsch, Abstract: Die französischen Medien sprechen von einem "Big Bang", einer Revolution des Fernsehens- Kurz: Die französische "Fernsehlandschaft" befindet sich seit etwa 5 Jahren in einem radikalen und ungeahnt dynamischen Umbruch. Ihre Struktur wird völlig neu geordnet und die Grenzen zu anderen Medien lösen sich immer mehr auf. Wir befinden uns im Zeitalter der "digitalen Konvergenz". Die Akteure der Fernsehlandschaft müssen sich rasanten Veränderungen stellen und dabei zugleich versuchen ihre Marktposition zu bewahren. Das digitale terrestrische Fernsehen wurde 2005 eingeführt und sorgte für eine ganze Reihe neuer Herausforderungen der bestehenden Sender. Gleichzeitig erzwingen politische und rechtliche Maßnahmen die Abschaffung des analogen terrestrischen Fernsehens sowie eine grundlegende Reform der öffentlich-rechtlichen Sendeanstalten. Diese Arbeit soll zunächst klären, welchen Veränderungen und Neuerungen die französische Fernsehlandschaft erlebt. Der erste Ansatz ist dabei die Umstellung von analoger auf digitale Technik und die damit einhergehende wachsende Konvergenz verschiedener Medien. Danach sollen die Auswirkungen dieser grundlegenden Umstellung auf die Marktbedingungen, den Markt selbst und seine Akteure untersucht werden. Schließlich wird der Umgang der "traditionellen" Sendeanstalten mit den neuen Bedingungen und ihre Behauptung gegenüber einer wachsenden Konkurrenz untersucht und kritisch betrachtet. Bis vor wenigen Jahren empfing der Hauptteil der französischen Bevölkerung TV-Programme über analoge terrestrische Übertragung. Die Fernsehbranche bestand nur aus wenigen Akteuren. Die Umstellung auf digitale terrestrische Übertragung hat eine extrem dynamische Entwicklung der Branche eingeleitet, die zu Veränderungen auf allen Ebenen des Fernsehens geführt hat: Von der Übertragungskapazit


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Product Details
  • ISBN-13: 9783640723362
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 6 mm
  • Width: 148 mm
  • ISBN-10: 3640723368
  • Publisher Date: 16 Oct 2010
  • Height: 210 mm
  • No of Pages: 92
  • Series Title: German
  • Weight: 131 gr


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Das digitale terrestrische Fernsehen: Umbruch der französischen Fernsehlandschaft und Neuaufstellung der privaten und öffentlich-rechtlichen Sender
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