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Darstellung von Prominenz in Deutschland und den USA anhand der deutschen und der US-amerikanischen Zeitschrift IN TOUCH: Eine vergleichende Analyse

Darstellung von Prominenz in Deutschland und den USA anhand der deutschen und der US-amerikanischen Zeitschrift IN TOUCH: Eine vergleichende Analyse

          
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About the Book

Diplomarbeit aus dem Jahr 2008 im Fachbereich Sport - Medien und Kommunikation, Note: 1,8, Deutsche Sporthochschule Köln (Institut für Sportpublizistik), Sprache: Deutsch, Abstract: Diese Arbeit soll die Darstellung von Prominenz in Deutschland und den Vereinigten Staaten auf dem Zeitschriftenmarkt untersuchen und Unterschiede sowie mögliche Gemeinsamkeiten herausarbeiten. Diese vergleichende Analyse wird mit dem People-Magazin ´In Touch´ in seiner deutschen und der US-amerikanischen Ausgabe vorgenommen. Zunächst soll der aktuelle Stand der Forschung zum Thema vorgestellt werden. Die vorliegende Arbeit soll auf diesem Forschungsstand aufbauen und ihn erweitern. Ebenfalls im zweiten Kapitel wird der Begriff ´Prominenz´ erklärt. Hierzu gibt es viele Autoren, die sich mit dem Thema ´Prominenz´ beschäftigen und dieses aus verschiedenen Blickwinkeln betrachten. Aus diesen Erläuterungen ergibt sich das wissenschaftliche Erkenntnisinteresse dieser Untersuchung. Im dritten Kapitel wird der Begriff ´Zeitschrift´ definiert und die Besonderheiten der verschiedenen Zeitschriften-Gattungen herausgestellt. Das vierte Kapitel analysiert den Zeitschriftenmarkt in den USA. Im Speziellen wird hier auf das Untersuchungsobjekt, die Zeitschrift ´In Touch Weekly´, und dessen Position auf dem US-amerikanischen Markt eingegangen. Im darauf folgenden Abschnitt wird ähnlich verfahren. Hier wird der deutsche Zeitschriftenmarkt vorgestellt und die Position der Zeitschrift ´In Touch´ auf diesem Markt erläutert. Anhand der im sechsten Abschnitt gebildeten Hypothesen werden die Unterschiede bzw. Gemeinsamkeiten in der Darstellung von Prominenz in der deutschen und US-amerikanischen Ausgabe der Zeitschrift ´In Touch´ untersucht. Im achten Kapitel werden die Ergebnisse der Untersuchung präsentiert, bevor mit Hilfe dieser Ergebnisse die Hypothesen im neunten Kapitel überprüft werden. Anschließend wird ein Fazit aus den gewonnenen Ergebnissen präsentiert.


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Product Details
  • ISBN-13: 9783668554467
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 104
  • Spine Width: 6 mm
  • Weight: 145 gr
  • ISBN-10: 3668554463
  • Publisher Date: 10 Nov 2017
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Eine vergleichende Analyse
  • Width: 148 mm


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Darstellung von Prominenz in Deutschland und den USA anhand der deutschen und der US-amerikanischen Zeitschrift IN TOUCH: Eine vergleichende Analyse
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Darstellung von Prominenz in Deutschland und den USA anhand der deutschen und der US-amerikanischen Zeitschrift IN TOUCH: Eine vergleichende Analyse
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