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The Dark Side of CSR: Negative Auswirkungen der Corporate Social Responsibility

The Dark Side of CSR: Negative Auswirkungen der Corporate Social Responsibility

          
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About the Book

"Terra. Für ein sauberes Heute und Morgen." So lautet der Slogan für die neuen nachhaltigen Reinigungs- und Waschmittelprodukte von Henkel. Doch warum wird ein ähnlicher Claim in die Marketingstrategie führender Unternehmen eingebunden? Dies stellt nur ein Beispiel für das Streben zahlreicher Unternehmen nach sozialer Verantwortung oder "Corporate Social Responsibility" dar. Das Konzept der CSR, welches die Produktion umweltverträglicher Produkte, die Unterstützung gemeinnützlicher Zwecke, der Umwelt, der eigenen Mitarbeiter und großzügige Spenden verinnerlicht, hat während der letzten zwanzig Jahre nicht nur in der Praxis, sondern auch in der Forschung, erheblich an Bedeutung gewonnen. Viele Unternehmen erkennen heutzutage diesen Trend und binden soziale Verantwortung in ihr Unternehmensimage pro-aktiv ein oder setzen CSR strategisch zur Verbesserung ihres Images ein. CSR ist heutzutage für Unternehmen unabdingbar, um am Markt erfolgreich zu bleiben. Es wird jedoch nicht nur betrieben, um uneigennützig Gutes zu tun, sondern auch um das Unternehmen in den Augen diverser Stakeholder gut aussehen zu lassen und schließlich positive finanzielle Ergebnisse zu erzielen. Doch CSR führt trotz einer Erwartung dessen nicht automatisch zu Vorteilen für Unternehmen, die darin investieren. Das Ziel dieser Bachelorarbeit ist es daher, Klarheit darüber zu schaffen, unter welchen Umständen aus den guten Vorsätzen von Unternehmen beim Engagement in CSR-Aktivitäten negative Konsequenzen entstehen können. Diese Thematik wurde bisher in der Forschung wenig berücksichtigt.


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Product Details
  • ISBN-13: 9783955492519
  • Publisher: Bachelor + Master Publishing
  • Publisher Imprint: Bachelor + Master Publishing
  • Height: 254 mm
  • No of Pages: 50
  • Series Title: German
  • Sub Title: Negative Auswirkungen der Corporate Social Responsibility
  • Width: 178 mm
  • ISBN-10: 3955492516
  • Publisher Date: 15 Apr 2013
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 3 mm
  • Weight: 109 gr


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