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Cómo formular un plan de marketing digital eficaz para tu marca: Paso a paso para formular e implementar un plan de crecimiento para tu negocio

Cómo formular un plan de marketing digital eficaz para tu marca: Paso a paso para formular e implementar un plan de crecimiento para tu negocio

          
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About the Book

¿Quieres aplicar el marketing digital para hacer crecer tu negocio, pero no sabes cómo planear tu estrategia?Con este libro, aprenderás a formular un plan de marketing digital eficaz para tu marca, siguiendo el paso a paso que te permitirá

  • Crear el cliente ideal de tu marca y descubrir las oportunidades que tienes para hacer crecer tu negocio.
  • Formular los objetivos, estrategias y acciones, que van a llevar tu negocio al siguiente nivel.
  • Apropiar las técnicas para implementar y optimizar los resultados de tu plan de marketing digital.
Existen cientos de técnicas para gestionar el marketing digital, pero pocas metodologías comprobadas para formular e implementar los planes de marketing digital.Siguiendo las tres etapas propuestas en este libro, podrás diagnosticar la situación de tu negocio, formular las metas y despliegue estratégico para tu marketing digital y conocer los tips para implementar y mejorar tus resultados.Este libro incluye un centro de recursos gratuito para lectores, desde el cual podrás descargar las plantillas que te ayudarán a formular rápidamente tu plan de marketing digital.Cómo formular un plan de marketing digital para tu marca te guiará paso a paso en:
  • ¿Qué es marketing digital?
  • ¿Qué es un plan de marketing digital?
  • Análisis de la situación interna de tu negocio
  • Buyer personas del Plan de marketing digital
  • Buyer's Journey del Plan de marketing digital
  • Estudio de Keywords relevantes
  • Presencia digital de tu marca
  • Recursos disponibles de tu marca
  • Macro plantación de contenido
  • Análisis del entorno de tu negocio
  • Competencia online de tu marca
  • Análisis de reputación de tu marca
  • DOFA del análisis situacional para el plan de marketing digital
  • Definición de los objetivos SMART
  • Formulación de estrategias
  • Cronograma de acciones del plan de marketing digital
  • Los KPI y cuadro de mando del plan de marketing digital
  • Presupuesto del plan de marketing digital
  • Implementación del plan de marketing digital
  • Seguimiento, experimentación y mejora del plan de marketing digital
Eduard Olarte es consultor y speaker de gran trayectoria en el campo del Marketing Digital en habla hispana. Administrador de Negocios, Magister en Marketing, Especialista en Growth Hacking e Inbound Marketing, ha logrado hacer crecer sus propios emprendimientos, como Mercadeo en Internet, Axónica y a múltiples marcas de casi todos los sectores económicos.


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Product Details
  • ISBN-13: 9789584860200
  • Publisher: Eduard Olarte Vasquez
  • Publisher Imprint: Eduard Olarte Vasquez
  • Height: 229 mm
  • No of Pages: 104
  • Spine Width: 6 mm
  • Width: 152 mm
  • ISBN-10: 9584860208
  • Publisher Date: 27 Mar 2019
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Weight: 163 gr


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Cómo formular un plan de marketing digital eficaz para tu marca: Paso a paso para formular e implementar un plan de crecimiento para tu negocio
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Cómo formular un plan de marketing digital eficaz para tu marca: Paso a paso para formular e implementar un plan de crecimiento para tu negocio
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