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Cómo diseñar y vender un proyecto cultural

Cómo diseñar y vender un proyecto cultural

          
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About the Book

Si en algún momento has tenido una idea para desarrollar alguna actividad cultural de arte, cine, teatro, música, danza... pero dudas a la hora de presentarla a alguna institución pública, privada o a un patrocinador, en este libro te daré las pautas necesarias para la elaboración de un documento, el proyecto cultural, que recoja todos los aspectos que les pueden interesar a nuestros interlocutores (institución, medios de comunicación, patrocinadores, artistas...), para que esa idea inicial, tu idea, se ponga en marcha y los destinatarios disfruten de las actividades culturales programadas.

Este libro pretende ser una guía práctica para todos aquellos que deseen iniciarse en la elaboración y presentación de proyectos culturales o para aquellos profesionales que deseen conocer la forma de trabajar de otros colegas.

Contenidos del libro 1. La gestión cultural - 2. ¿Qué es un proyecto cultural? - 3. Sin idea no hay proyecto - 4. ¿Por qué queremos desarrollar este proyecto? - 5. ¿Qué queremos conseguir? - 6. La temática del proyecto cultural - 7. Las actividades del proyecto cultural - 8. Nuestro equipo de trabajo - 9. ¿Qué recursos técnicos necesitamos? - 10. Los proveedores - 11. La planificación del tiempo - 12. El presupuesto - 13. Los patrocinadores - 14. ¿Dónde desarrollaremos nuestro proyecto? - 15. ¿A quién dirigimos nuestro proyecto - 16. El proyecto cultural en lo formal - 17. Diferenciación de proyectos - 18. Selección de la institución - 19. El contacto con la institución - 20. La entrevista - 21. El contrato con la institución - 22. La difusión del proyecto - 23. Herramientas clásicas de comunicación - 24. Nuevas herramientas de comunicación - 25. La evaluación del proyectos - 26. El gestor cultural - 27. Consejos finales para introducirse en la gestión cultural

El autor Álvaro Vargas - Espacio Plano B

Después de varios años de experiencia en la programación cultural desde el ámbito público, decidimos montar nuestra galería de arte contemporáneo, Espacio Plano B en Granada, en 2008, con la programación de exposiciones tanto de artistas jóvenes como consagrados, desde el comienzo apostamos por nuestra presencia en ferias de arte y en 2010 decidimos trasladarnos y abrir un nuevo espacio en Madrid.

Durante estos más de 10 años dedicados a la programación y gestión de proyectos culturales cabe destacar en el ámbito del arte, la creación y dirección de las ferias de arte Room Art Fair desde 2010, en la que participan más de una treintena de galerías de todo el país y más de 5000 visitantes en cada edición, y de la feria especializada en fotografía JaalPhoto, desde 2011. También hemos comisariado más de una treintena de exposiciones fuera de nuestra galería, así como organizado conciertos, ciclos de cine, jornadas solidarias, ponencias, encuentros, congresos... y diferentes encuentros formativos en instituciones como CCCB (Barcelona), Universidad Complutense de Madrid, Universidad de Alicante, Fundación Valentín de Madariaga de Sevilla, Museo de Bellas Artes de Valencia, Museo ABC de Madrid, BilbaoArte, Museo de Bellas Artes de Murcia, Centro de la Memoria Histórica de Granada, etc.


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Product Details
  • ISBN-13: 9781523689545
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 216 mm
  • No of Pages: 152
  • Series Title: Spanish
  • Weight: 199 gr
  • ISBN-10: 1523689544
  • Publisher Date: 27 Jan 2016
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Spine Width: 9 mm
  • Width: 140 mm


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