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Cómo diseñar y medir un club de fidelizacion rentable: El método que usé en más de 9 clubes y más de 22 millones de socios.

Cómo diseñar y medir un club de fidelizacion rentable: El método que usé en más de 9 clubes y más de 22 millones de socios.

          
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About the Book

¿Quieres aprender un MÉTODO para fidelizar? ¿Que sea rentable? ¿que te lo cuenten con casos prácticos? ¿y que incluya un tutorial de Cuadros de Mando de Cliente?

Si la respuesta es sí, éste es tu libro.

El libro se ha co-creado considerando las críticas y sugerencias de más de 100 personas y actualizad con los comentarios de los suscriptores de mi blog.

Este libro es una GUIA que muestra paso a paso el método que he usado en más de 9 clubes de fidelización.

Odio la teoría, siempre repito la frase "la práctica vale más que la gramática". Por eso este libro es muy PRACTICO, he usado gráficos y esquemas para que sea fácil de entender y ahorrarte tiempo.

¿Por qué alguien compraría este libro?

Te doy 3 razones:

  1. Plantilla Excel con los economics podrás analizar la rentabilidad del club considerando costes, ingresos, ROI y payback en un horizonte temporal de 3 años. Contiene el importe de los principales cost-drivers de un club (formularios, digitalización, etc.)
  2. Hoja de ruta: comprueba con esta guía a modo de checklist todos los requisitos para diseñar un club rentable. Podrás descargarlo en PDF y úsalo cuando quieras.
  3. Video Tutorial de Cuadros de Mando: podrás medir la estrategia usando un tutorial de 7 vídeos donde explico el 80% de la información que genera un club rentable.

¿Qué aprenderás con este libro?

  • Definir la estrategia de un club usando la diferenciación.
  • Estructurar la arquitectura del club mediante dos políticas: fidelizadora y comercial.
  • Segmentar clientes usando RFM y auditar los cortes con un enfoque de negocio.
  • Conocer el presupuesto para retener/fidelizar a los mejores clientes.
  • Tener controlada la rentabilidad del club, sobre todo los costes iniciales.
  • Las mejores prácticas de otros clubes para que puedas aplicarlas en tu iniciativa.
  • Medir el desempeño de los segmentos de clientes usando Cuadros de Mando de Clientes

Omar, ¿tú qué sabes de clubes de fidelización?

He diseñado más de 9 clubes de fidelización, desde empresas como Grupo Eroski (+ 6 millones de socios), pasando por El Corte Inglés (+ 10 millones de socios), hasta clubes con un modelo de negocio de franquicia, como Covirán (+ 3.000 puntos de venta) y clubes especialistas, como La Sirena, líder en la categoría de congelados en España.

En conclusión, he diseñado clubes con una amplia diversidad de criterios y de objetivos, lo que me permite contar con una visión muy completa de clubes de fidelización.

¿Por qué NO deberías comprar este libro?

Si buscas trucos o atajos para fidelizar. NO compres este libro. Aquí te doy un método, no "parches". Si todavía crees que con artimañas puedes fidelizar, te falta aprender mucho. Y repito, no compres este libro.

Si tienes dudas, te invito a que leas las reseñas.


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Product Details
  • ISBN-13: 9798598967355
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Height: 229 mm
  • No of Pages: 122
  • Spine Width: 7 mm
  • Width: 152 mm
  • ISBN-10: 8598967351
  • Publisher Date: 20 Dec 2016
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Weight: 172 gr


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Cómo diseñar y medir un club de fidelizacion rentable: El método que usé en más de 9 clubes y más de 22 millones de socios.
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