⦁How ethnographic research can predict market success through emotion detection?Ethnographic field research involved the study of groups and people as go about every day lives. There has two distinct activities. First the ethnographer enter into a social setting and gets to know the people and observes all the approach. But second the ethnographer writes down regular systematic ways what who observes and learns when participating in the quality rounds of life of others. Thus, the researcher creates an accumulating written records of these observations and experiences. Two interconnected activities comprise the care of ethnographic search: participation in some initially familiar social world and the production ofwritten accounts of that world by drawing upon such participation. Hence, ethnographers are committed to get close to the activities and everyday people. Getting close minimally requires physical and social proximity to the daily rounds of people lives and activities, the field researcher must be able to take up positions in order observe and understand whom.Consumer behavior refers to the behavior that consumers display insearching for purchasing, using, evaluating and disposing of products and services that who expect will satisfy their needs and it's behaviors that are directly involved in the action of obtaining, consuming and spending products or services, including the decision processes that precede and follow these actions.It seems ethnographic research can helps the marketer to understand how consumer think, feel and select from alternative like products, brands and the like and how the consumers' buying behaviors are influenced by their environment, the reference group, family and salespersons.Consumer buying behavior includes that: Attitude itself is a learning experience and can lead to a change in attitude before buyers enter thebuying process. Thus, attitude don't automatically guarantee all types ofbehavior. Attitudes based on behavioral learning follow beliefs, behaviors and effect sequence. A consumer who is high involved with aproduct or service category and who perceives a high level of product orservice differentiation between alternatives with follow the cognitive hierarchy ( belief affect behavior). From the ethnographic research marketers perspective the sequence of attitude formation is from a communication point of views from a strategic point of view, such as it has proved useful in specifying the different elements that work to influence buyers' evaluations of attitude, product or services may be composed of attributes or qualities, some of which may be more important than others to particular people. So consumer's individual decision is to act on whose attitudes is affected by other factors, such as whether it is felt other factors, such as whether it is felt that buying a product or service would be met with approval by friends and family.According to this approach, than ethnographic research marketers must concentrate an assessing the characteristics of the environment, such asthe physical surroundings and product or service placement, thatinfluence members of that target market. Such as point of purchase( such as selling the sport shoe brand's some sample design style shoes )are particularly useful in predicting to find reasons why individual consumer choose to buy these styles.Hence, I recommend ethnographic research marketers can focus on measuring consumers' effective emotion response to products or services and develop offering that elicit appropriate subjective reactions and employ effective symbolism to predict how the different brand products to be designed which kind of style, to use what kinds of colors, what kinds of materials to be used to produce.