The Curious Digital Marketer 2.0 is a hand book that aims to unearth genuine questions related to Digital Marketing and gets them answered by the leading practitioners of the trade. It is a compilation of more than 101 newer set of questions, which marketers ask digital media professionals while they strategise, plan, buy and execute digital media campaigns..
The book is divided into five major sections: Display Advertising, Search Engine Marketing, Facebook Marketing, Mobile Advertising and Web Analytics.
The Curious Digital Marketer 2.0, is book 2 of “The Curious Digital Marketer” (book 1, launched first in 2012) book series. It is important to note that that it is not an updated version of book 1. In fact, The Curious Digital Marketer 2.0 is a version that can stand alone. It does not matter whether you have read Book 1; what matters is your obvious desire to stay on top of your digital marketing plan.
Who should read it?
The Curious Digital Marketer 2.0 would of relevance to people including brand managers (who are new to digital), chief marketing officers (who want to understand the nuances and details of digital buying and planning, better) media planners and buyers (who wants to gain deeper understanding of their domain) and anybody who's enthusiastic to know more about Digital Media and its operational details. Apart from this management and media students can also learn from this book.
About the Authors:
The Curious Digital Marketer 2.0 has been authored by 12 leading digital marketing practitioners from India. The author of The Curious Digital Marketer 2.0 is KapilOhri, head, afaqs! Campus, while the co-authors are Reem Saied (Head, Digital Strategy & Alliances at Ad Magnet), GayatriChoda (Head, Analytics, MediaMind, India & MENA); Vishal Jacob (Senior Director, Digital, GroupM Maxus); SairamRanganathan (Business Group Head, GroupM Maxus); AmitLall (Head, Mobile Marketing); ManojKandasamy (Business Group Head, Mobile, GroupM Maxus); Karan Anand (Group Head, Strategy Planning & Mobile, Interactive Avenues); Geetanjali Anderson (Group Head, Media and Search, Media2Win); Sanjay Mehta (Joint CEO, Social Wavelength); AdvitSahdev (Co-founder, ODigMa) and Majid Khan (Business Director, South, OMD).
