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Culture Hacks Strategisch Einsetzen: Mit Gezielter Irritation Zur Gewünschten Unternehmenskultur

Culture Hacks Strategisch Einsetzen: Mit Gezielter Irritation Zur Gewünschten Unternehmenskultur

          
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About the Book


​Culture Hacks sind das agile Instrument, um die gewünschte Unternehmenskultur im betrieblichen Alltag mit Leben zu füllen

Sie halten die postulierten Werte präsent und sorgen für die notwendige Reflexion des täglichen Tuns. Culture Hacks adressieren das Mindset und das konkrete Verhalten, dadurch wird die Unternehmenskultur für alle Mitarbeiter jeder Hierarchiestufe greifbar.
Das Buch widmet sich diesem zunehmend als wichtig wahrgenommenen Thema. Culture Hacks stellen ein wichtiges Element zur Gestaltung der Unternehmenskultur dar. Das Thema ist noch relativ neu, das Buch stellt erstmalig ein umfassendes Konzept zum strategischen Einsatz von Culture Hacks dar. Es schafft die Verbindung zwischen unternehmerischen Strategien und den operativen Prozessen. Das vorgelegte Konzept ist dabei sehr pragmatisch: konkrete Modelle, Werkzeuge, Konstruktionsprinzipien und Roadmaps verdeutlichen und begleiten die Umsetzung in die betriebliche Praxis. Das Buch schafft ein Framework für den zielgerichteten und strategischen Einsatz von Culture Hacks zur Optimierung der Unternehmenskultur.

Das Buch richtet sich an alle Führungskräfte und mit Unternehmenskultur befassten Mitarbeiter

Den Leser erwarten folgende Inhaltspunkte:

  • Was sind Culture Hacks?
  • Strategische Hacks - Nudging - Tipps & Tricks
  • Irritationen und Musterbrüche als Wege zur Verhaltensänderung
  • Mindset und Verhalten - Adressaten der Interventionen
  • Impulse durch und für New Work, Management 3.0 und Agilität
  • Culture Hacks als Guerilla-Strategie
  • Bewährte Konstruktionsprinzipien - Geeignete Einsatzfelder
  • Persönliche und organisationale Reifegrade
  • Wie sie in den betrieblichen Alltag integriert werden können
  • Inventarund Roadmaps - Aus einem Fundus schöpfen
  • Dynamische Konzipierung von Culture-Hack-Strategien
  • Mit Exkursen zur Paradoxen Intervention, Empathie,
  • Psychologischen Sicherheit, Mindset und Verhalten
  • So gelingt die Umsetzung - Do´s und Don't´s
  • Zahlreiche Beispiele illustrieren das Vorgehen


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Product Details
  • ISBN-13: 9783662629338
  • Publisher: Springer
  • Publisher Imprint: Springer Gabler
  • Height: 244 mm
  • No of Pages: 131
  • Spine Width: 8 mm
  • Weight: 241 gr
  • ISBN-10: 366262933X
  • Publisher Date: 14 Apr 2021
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Mit Gezielter Irritation Zur Gewünschten Unternehmenskultur
  • Width: 170 mm


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