The book in its seven chapters encapsules various facets of Cultural Tourism and Performing Arts of Andhra Pradesh (Prospects and Perspectives). Chapter one while introducing the subject furnishes information on the current trends of Tourism in India, emphasis on Tourism in 10th and 11th five year plans and Tourism strategies adopted for its promotion . Chapter -2 discussion on A.P Tourism Policy -2010 with key focus Areas, incentives and concessions offered to the stakeholders, strategic planning for promotion of Cultural and Heritage Tourism in A.P., Tourism products, Cultural Tourism Market, (CTM) promotion of Cultural Tourism in the Public Sector, Government initiatives, effectiveness of current Cultural Tourism Marketing, Image improvement and Target Marketing, Strategic action plan and promotion of festivals in Culture Tourism. Chapter -3 highlights various performing arts of India, evolution of dance and classical dance form in India and linkage between dance and tourism. Chapter-4 elucidates exclusively on Kuchipudi, a Classical Dance form of Andhra Pradesh in its historical perspective, distinctive features, Siddhendra Yogi’s contribution for Kuchipudi dance and its systematisation and Kuchipudi as a destination and dance form. Chapter-5 embodies folk and other dance forms of Andhra Pradesh against the background of Indian Folk traditions as medium of communication and folk and other dance forms in modern context. Chapter-6 dwelves on performing arts and Tourism which also examines impacts and perspectives, Indian Diaspora, expectations from India, existing arrangements for cultural promotion, Telugu Associations and other organisations, Artists and Art forms, and Artists perspectives on promotion of Dance forms. The last chapter recapitulates the entire study and looks at the dance forms and their promotion from the perspectives of sustaining cultural indentity and suggests that disjointed marketing and lack of innovative programming in event management which is limiting the number of programmes available to the artists and the promotion of art from with special reference to Kuchipudi Dance.
About the Author
Kalaratna Dr. Vanaja Uday got her education at Hyderabad. She did her M.A in Kuchipudi Dance from Sri Potti Sree Ramulu Telugu University Hyderabad in 1991, M.A Sociology from Osmania University, Hyderabad. She also did Post Graduate Diploma in Public Relations from Dr. B.R Ambedkar Open University, Hyderabad Diploma in Bharata Natyam from Sri Tyagaraja Government College of Music and Dance, Hyderabad. Diploma in Spanish from Central Institute of English and Foreign Languages, Hyderabad. Diploma in Tourism Studies from IGNOU, and was awarded the Degree of Doctor of Philosophy from Sri Potti Sree Ramulu Telugu University, Hyderabad. As a National
Level and A Grade Artist she visited more than 40 countries and gave several stage performances and conducted workshops on Dance. She received many prestigious awards and honours from National and International Cultural Organizations. To name of few Sringar Mani by Sur Singar Samsad, Mumbai, Gaurav Puraskar by Delhi Telugu Academy, Ugadi Puraskar, Kalaratna Puraskar, Rajeev Pratibha Puraskar by Andhra Pradesh Government. She has participated in many seminars and presented research articles on classical dance forms of India and dynamics of Kuchipudi Dance besides a good number of lecture demonstrations on the subject. Dr. Vanaja Uday is currently working as Assistant Professor Department of Dance, Sri Potti Sree Ramulu Telugu University,
Hyderabad. At present she is working on commodification of Cultural Arts forms and Tourism Promotion in India. She is happily married to Sri Uday, who is a source of inspiration to her and blessed with a son Tanay.
