Capital societies, from the development of the Cultural Industry, created two standardized and / or ideal types of men and women, most of the time paradoxical in themselves, such as, for example:1- Men who, at the same time, are rich, intelligent, muscular, elegant, faithful to their loved ones, affectionate and so-called family fathers, that is, the fictitious representations of said enchanted princes;2-Women who, at the same time, are said to be of the type of family, well-behaved, faithful, housewives, exemplary mothers and, in the same way, also sexual, hot, sex, seductive slaves, etc.As it turns out, these two so-called ideals of men and women are paradoxical and therefore, with very rare exceptions, do not exist in the real world. In the concrete world, outside of fiction, men said to be wealthy (stereotypes of enchanted princes); beautiful, muscular, elegant, etc., with rare exceptions, they are not looking for a single woman for a relationship, but for several, using them as disposable objects or products; and, in that sense, they are also not looking to be parents, etc. That is, men, in these conditions, almost always do not think of having a relationship with a single woman: they, in most cases, are only for many women "loved" and / or idealized as the so-called ideal solution for their lives.On the other side, of the feminine, the same happens: "Many women who seek, at all costs - doing plastics, intensive gym classes, placing silicone prostheses, etc. -, investing massively in the search for beauty, thus trying to enter the said standard of beauty, they do not do so in order to be able to relate to a single partner, but to be "loved" and / or desired by several (a). "In addition to using Theodor Adorno's studies on the Cultural Industry, we will also address these issues by understanding how men and women have historically been endocultured from a philosophically critical perspective and analysis, within the sociological and anthropological planes, that is, involving the fragmented and / or fragmentary ideological processes of socialization (Donald Levine) systematized in postmodern Western capitalist societies. The author
About the Author: The author is formed by UERJ (Rio de Janeiro State University), post-graduate degree in education, researcher, university professor, a specialist in methodology of teaching, licensed in philosophy of education, didactics and education of young people and adults. In addition, he studied in MBA course (Management in Administration) by FUNCEFET /RJ/REGI TO LAKES, and in the graduate course in Administration and Planning of Education, coordinated by renowned professor Carlos Alberto (UERJ), acted as Administrative-financial director of KGB entertainments and lease. Currently, is dedicated to university lecturer, research in education and the production of works in the most diverse fields of knowledge.