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Csr Und Wertecockpits: Mess- Und Steuerungssysteme Der Unternehmenskultur

Csr Und Wertecockpits: Mess- Und Steuerungssysteme Der Unternehmenskultur

          
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About the Book

Unternehmenswerte sichern den Unternehmenserfolg.
Das Wertecockpit steuert sie transparent und nachhaltig ertragssteigernd.
Unternehmenswerte beeinflussen messbar den wirtschaftlichen Erfolg herausragender Unternehmen. Das Instrument des Wertecockpits gestaltet die Werte transparent. Es verknupft betriebswirtschaftliche Ansatze zur Steuerung von Unternehmensprozessen mit interdisziplinaren Forschungsergebnissen zu den Treiberkraften menschlichen Denkens und Handelns.

Das Buch erlautert, wie und warum die Unternehmenskultur, individuell und nach klaren Regeln operativ gelenkt, ein signifikantes Asset wirtschaftlichen Erfolgs ist. Es zeigt, dass die Steuerung der Wertekultur ein Wertschopfungsprozess ist, der die Grundlage fur alle anderen Unternehmensprozesse bildet. Mit den Instrumenten des Wertecockpits kann er in jedem Unternehmen effizient und schlank umgesetzt werden.
In der Darstellung namhafter Unternehmen und Interviews mit ihren CEOs und Grundern wird die Frage beantwortet, auf welche Weise weiche Unternehmensfaktoren einen messbaren Beitrag zur dauerhaften Leistungsfahigkeit von Unternehmen leisten. Das Wertecockpit erfasst mit seinen integralen Instrumenten des C4-Managements und der sieben Treiberfaktoren der Unternehmenskultur alle Bereiche der strategischen und operativen Unternehmensfuhrung."


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Product Details
  • ISBN-13: 9783642404351
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Edition: 2013 ed.
  • Language: German
  • Returnable: N
  • Spine Width: 14 mm
  • Width: 170 mm
  • ISBN-10: 3642404359
  • Publisher Date: 08 Nov 2018
  • Binding: Paperback
  • Height: 244 mm
  • No of Pages: 253
  • Series Title: Paperback
  • Weight: 436 gr


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