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Csr Und Sportmanagement: Jenseits Von Sieg Und Niederlage: Sport ALS Gesellschaftliche Aufgabe Verstehen Und Umsetzen

Csr Und Sportmanagement: Jenseits Von Sieg Und Niederlage: Sport ALS Gesellschaftliche Aufgabe Verstehen Und Umsetzen

          
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About the Book

Lernen Sie in diesem Buch, wie Sie CSR- und Sportmanagement miteinander verbinden


Sport nimmt heutzutage einen hohen Stellenwert im Leben der Menschen ein. Neben der Gemeinschaftsaktivität für die ganze Familie hat sich der Sport auch zu einem starken Wirtschaftszweig entwickelt. Die Verantwortung wächst und um ihr gerecht zu werden, legt Alexandra Hildebrandt in diesem Buch verschiedene CSR- und Sportmanagement-Modellen vor. Folgende Faktoren stehen dabei im Fokus:

  • Nachhaltigkeit
  • Zahlreiche Fachbeiträge
  • Praxisbeispiele
  • Transparenz


Die Herausgeberin führt fragmentierte Debatten, Interessenslagen und Sichtweisen zusammen und geht dafür auf verschiedene Konzepte und Ansätze aus Wissenschaft und Praxis ein. In der zweiten Auflage dieses Sport- und CSR-Management-Buch erfahren Sie, wie beispielsweise Fußball und Nachhaltigkeit zusammenpassen. Sie lernen mehr über die Grundlagen der Betriebswirtschaft und des Controllings, die einen großen Teil des Kerngeschäftes im Sport ausmachen.


Ergänzen Sie bestehende Konzepte durch neue Ideen


Es ist wichtig, einen neuen Standard in der unternehmerischen Praxis zu setzen. Dessen sind sich die Autoren sicher. Dr. Reinhard Rauball (Präsident der DFL) und Claudia Roth (Vizepräsidentin des Deutschen Bundestages) bereichern und unterstützen dieses Buch durch ein Gruß- bzw. Vorwort.


Das vorliegende Werk befasst sich mit verschiedenen Themenschwerpunkten:

  • Grundlagen eines verantwortungsvollen Sportmanagements
  • CSR als Führungs- und Managementaufgabe in Sportorganisationen
  • Handlungsfelder und Steuermechanismen von CSR im Sport
  • Das System DFB
  • CSR-Kommunikation im Sport
  • Klimawandel in Sportorganisationen
  • Bedeutung sportlicher Vorbilder
  • Nachhaltiges Sportsponsoring


Alle Beiträge in diesem CSR- und Sportmanagement-Buch können Sie einzeln und unabhängig voneinander lesen.



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Product Details
  • ISBN-13: 9783662596500
  • Publisher: Springer
  • Publisher Imprint: Springer Gabler
  • Height: 244 mm
  • No of Pages: 445
  • Series Title: Management-Reihe Corporate Social Responsibility
  • Sub Title: Jenseits Von Sieg Und Niederlage: Sport ALS Gesellschaftliche Aufgabe Verstehen Und Umsetzen
  • Width: 170 mm
  • ISBN-10: 3662596504
  • Publisher Date: 28 Oct 2019
  • Binding: Paperback
  • Language: German
  • Returnable: Y
  • Spine Width: 26 mm
  • Weight: 788 gr


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