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Crowdinvesting in Österreich: Die Motivation der Mikroinvestoren

Crowdinvesting in Österreich: Die Motivation der Mikroinvestoren

          
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About the Book

Crowdinvesting hat durch die Finanzierung von Start-ups das Potential ein starker Innovationstreiber zu werden. Es kann gerade in Zeiten, in denen Banken aufgrund von regulatorischen Vorgaben nur äußerst restriktiv in riskante Neugründungen investieren, eine Finanzierungslücke in der Frühphase füllen. Das finanzielle Risiko eines Start-ups wird durch Crowdinvesting auf eine Vielzahl von Investoren verteilt und damit für jeden einzelnen verringert. Im Gegenzug profitieren die Kleinanleger von einer jährlichen Gewinnbeteiligung und dem Wertzuwachs am Unternehmen am Ende der Laufzeit. Die vorliegende Studie untersucht die Motivation und das Investitionsverhalten von österreichischen Mikroinvestoren. Dazu wurde eine empirische Untersuchung in Form eines online Fragebogens unter österreichischen Crowdinvestoren durchgeführt. Es wurden speziell Fragen zur Zielgruppe, zur Motivation, zum Investitionsverhalten und zur Selbstreflexion bzw. Kommunikation gestellt. Das Ergebnis der Studie sind Erfolgsfaktoren, die von den Antworten der befragten Mikroinvestoren abgeleitet wurden. Die Erfolgsfaktoren sollen dem Konzept des Crowdinvesting in Österreich eine höhere Erfolgschance einräumen und damit allen Beteiligten helfen das Modell Crowdinvesting hinsichtlich der Akzeptanz der Investoren zu verbessern.
About the Author: DDipl.Ing. Hans Jürgen Pfeiffer, MMSc wurde 1978 in Graz geboren. Sein Studium der Geomatik und des Umwelt und Bioressourcenmanagements schloss er nach Aufenthalten an der Louisiana State University in den USA, der University of Sydney sowie der Lincoln University in Christchurch Neuseeland 2009 ab. Schon während des Studiums arbeitete der Autor bei internationalen Marktführern im Bereich von Vermessungsdienstleistungen und räumlicher Informationsverarbeitung unter anderem in Nordeuropa und Westafrika. Seit 2012 spezialisierte sich Pfeiffer auf das Innovationsmanagement und die Finanzierung von Innovationen. Die Suche nach Mikroinvestoren motivierte den Autor, die Motive und Bedürfnisse der Anleger im Rahmen einer empirischen Studie genauer zu untersuchen.


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Product Details
  • ISBN-13: 9783959351348
  • Publisher: Disserta Verlag
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 7 mm
  • Weight: 159 gr
  • ISBN-10: 3959351348
  • Publisher Date: 30 Jul 2015
  • Height: 210 mm
  • No of Pages: 122
  • Series Title: German
  • Sub Title: Die Motivation der Mikroinvestoren
  • Width: 148 mm


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