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Crowdfunding. Schlüsselfaktor zur Überwindung von Finanzierungslücken bei innovativen Vorhaben?

Crowdfunding. Schlüsselfaktor zur Überwindung von Finanzierungslücken bei innovativen Vorhaben?

          
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About the Book

Akademische Arbeit aus dem Jahr 2015 im Fachbereich BWL - Investition und Finanzierung, Note: 1,3, Fachhochschule Münster (Fachbereich Institut für Technische Betriebswirtschaft), Veranstaltung: Bachelorarbeit, Sprache: Deutsch, Abstract: "Ohne Innovation kein Wachstum". Diese Quintessenz einer Studie der Wirtschaftsprüfungsgesellschaft PWC aus dem Jahr 2013 verdeutlicht, dass Innovationen einen zentralen Erfolgsfaktor für Unternehmen darstellen. Über 80 % der 1.757 befragten Führungskräfte schätzten die Innovationen als wichtige Voraussetzung für die zukünftige Wettbewerbsfähigkeit ihres Unternehmens ein. Neu in den Markt eintretende Wettbewerber, sogenannte Startups oder Jungunternehmen, fordern etablierte Unternehmen immer wieder durch Innovationen in ihrer Wettbewerbsfähigkeit heraus. Dadurch erhöhen die Startups die Wettbewerbsintensität und zwingen die bestehenden Unternehmen permanent zu Effizienzsteigerungen und eigenen Innovationen. Es entsteht eine hohe Dynamik im Unternehmenssektor der Volkswirtschaft. Dieser Effekt ist nur nachhaltig, wenn sich die Startups im Markt etablieren können. Grundvoraussetzung hierfür ist eine initiale Kapitalausstattung. Insbesondere in der Vorgründungs- und Gründungsphase besteht die Gefahr einer Finanzierungslücke, da wesentliche Kapitalquellen nicht zur Verfügung stehen. Institutionelle Geldgeber, wie Banken oder Unternehmen, stehen erst in späteren Unternehmensphasen einsteigen, da dann das Ausfallrisiko geringer ist. Diese Tatsache hat die Finanzkrise, welche im Jahr 2008 mit der Pleite der amerikanischen Bank Lehman Brothers begann, noch verstärkt. Die Banken agieren seitdem noch vorsichtiger bei Kreditvergaben. Die fehlenden Bankkredite könnten durch Venture-Capital-Gesellschaften8 oder Business Angels substituiert werden. Da in Deutschland aber nur eine wenig aktive Venture-Capital Szene und eine noch junge Business-Angel-Kultur besteht, ist die Kapitalbeschaffung für Startups insgesamt noch schwieriger. Viele inno


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Product Details
  • ISBN-13: 9783668463783
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 68
  • Spine Width: 4 mm
  • Width: 148 mm
  • ISBN-10: 3668463786
  • Publisher Date: 13 Jul 2017
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 100 gr


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