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Crowdfunding am Beispiel der Wohnwagon GmbH

Crowdfunding am Beispiel der Wohnwagon GmbH

          
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About the Book

Studienarbeit aus dem Jahr 2022 im Fachbereich BWL - Investition und Finanzierung, Note: 1,3, SRH Fernhochschule, Sprache: Deutsch, Abstract: Die Zielsetzung der Arbeit ist es, die Motivation für die Durchführung der Crowdfunding-Kampagne bei der Wohnwagon GmbH sowie deren Erfolg zu untersuchen. Hierfür wird der sowohl der Ablauf der Kampagne in den einzelnen sechs Ablaufphasen (Vorbereitungsphase, Bewerbungsphase, Startphase, Fundingphase, Abschluss der Kampagne und Betreuungsphase) analysiert als auch die Erfolgsfaktoren des Projektes. Der Fokus bei den Erfolgsfaktoren liegt auf der Auswahl des richtigen Geschäftsmodells und der optimalen Planung der Kampagne. Die Hausarbeit ist insgesamt in fünf Kapitel untergliedert. Nach der einleitenden Betrachtung folgt das zweite Kapitel. Darin wird der theoretische Hintergrund des Crowdfundings erläutert. Zuerst wird auf die historische Entwicklung eingegangenen. Die Begriffsdefinition wird im Folgenden vorgestellt. Im darauf anschließenden Gliederungspunkt werden die verschiedenen Akteure des Crowdfunding-Prozesses vorgestellt. Die einzelnen Modelle des Crowdfundings stehen im Fokus des nächsten Kapitels sowie in dessen Unterpunkten. Als Nächstes wird auf den Ablauf bei Crowdfunding eingegangen sowie die möglichen Erfolgsfaktoren von Crowdfunding näher erläutert. Die Vor- und Nachteile sind der Schwerpunkt des anschließenden Gliederungspunktes. Abschließend wird der theoretische Teil im zweiten Kapitel zusammengefasst. Im dritten Kapitel wird zunächst die Unternehmung Wohnwagon GmbH vorgestellt. Der zweite Punkt im Anwendungsteil ist das methodische Vorgehen. Darauf folgt die Entwicklung der Crowdfunding-Szene in Österreich. Als Nächstes wird der Ablauf des Crowdfunding-Projektes bei der Unternehmung Wohnwagon vorgestellt. Die Untersuchung der Erfolgsfaktoren ist der Schwerpunkt des nächsten Kapitels. Abgerundet wird der Anwendungsteil durch das weitere Vorgehen der Unternehmung bei der Finanzierung. Die Diskussion ist d


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Product Details
  • ISBN-13: 9783346709721
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 38
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3346709728
  • Publisher Date: 05 Aug 2022
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 63 gr


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