How did the CRM manager receive input to the development of a CRM improvement plan and the estimated completion dates/times of each activity? What are the short and long-term CRM goals? What are the business objectives to be achieved with CRM? Is CRM linked to key business goals and objectives? What may be the consequences for the performance of an organization if all stakeholders are not consulted regarding CRM?
Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role... In EVERY company, organization and department.
Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'
This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make CRM investments work better.
This CRM All-Inclusive Self-Assessment enables You to be that person.
All the tools you need to an in-depth CRM Self-Assessment. Featuring 979 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which CRM improvements can be made.
In using the questions you will be better able to:
- diagnose CRM projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
- implement evidence-based best practice strategies aligned with overall goals
- integrate recent advances in CRM and process design strategies into practice according to best practice guidelines
Using a Self-Assessment tool known as the CRM Scorecard, you will develop a clear picture of which CRM areas need attention.
Your purchase includes access details to the CRM self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. Your exclusive instant access details can be found in your book.
