Marketing mix strategy solves supermarket store organizational cooperation challenge⦁This case concerns chain involved in the supply of fresh fruit and vegetables to Tesco stores cooperation challengeThe place(P) of the traditional marketing mix decides about channel intermediaries or middlemen to use an outdated, yet user friendly, term and the management of physical distribution. Placing products involves managing the process supporting the flow of goods or services from producers to consumers.The process has sometimes been described as developing the best routes to market for a firm's products. Products must be made available in the right quantity, in the right location, and at the times when customers wish to purchase them. Marketing channels can perform an important role in the later stages of a value chain, in particular outbound logistic ( e.g. order processing, storage and transportation); marketing and sales ( e.g. market research, personal selling, sales promotion) and after sales service. However, it depends on which kinds of business to need outbound logistic, such as Tesco supermarket only needs ordering fresh fruit and vegetables from local farmers, then these foods need to be stored in refrigerate in warehouse and transport these foods to different supermarkets by vans. So, Tesco value chain only needs outbound logistic activity, but it does not need marketing and sales and after sale service to sell its fresh fruit and vegetables to its clients from its supermarkets ( stores). In fact, Tesco stores is such UK farmer's intermediaries which can add value by breaking bulk. This might involve purchasing in large quantities of fruits and vegetables from UK local farmers and then selling smaller, more manageable, to keep volumes of fresh food stock in warehouses, then its vans will deliver these fresh fruits and vegetables to different stores daily. Discrepancies of fruit foods quantity are reduced by Tesco ( intermediary) who provides every store clients with individual preferable fresh foods items that suit their needs daily. Tesco stores can offer superior knowledge of a target market compared with farmers, for example by ensuring which kinds of vegetables or fruits foods numbers are stocked in every store to match the economic and lifestyle needs of Tesco store shoppers who live in the area. Probably the most important gaps between Tesco store shoppers and UK local farmers in channel management are indicated at those of location and time. A location gap occurs owing to the geographic separation of farmers and the store shoppers of their fresh fruit and vegetables foods. UK farmers generally want to grow their fruits and vegetable food in one central location ( farming), but farmers' food buyers typically want to buy their growing foods locally. A time gap arises when the UK local farmers' fresh foods buyers want to buy whose fresh growing foods at a time when a UK local farmer may considerate it inconvenient to make the available. UK local farmers may like to grow fresh fruits and vegetable foods at night from 8:00 pm to 12:00pm, then who will collect these fresh foodsfrom 5:00 am to 7:00 in the morning, but their buyers may want to buy in the evenings or at weekends afternoon. Tesco stores ( intermediary) need to facilitate vans to transport these fresh fruits and vegetables foods from farmers' farming to its one central warehouse to deliver to different stores to sell the budget numbers of different kinds of foods to every local store consumers more exactly (Adrian, P. 2012).